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Recommend this! : delivering digital experiences that people want to share

Author: Jason Thibeault; OverDrive, Inc.
Publisher: New York : Wiley, 2014.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:

A detailed look at relationships and how to harness their power for business growth This book teaches marketers how to build successful relationships with early-stage buyers by creating trust and  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Thibeault, Jason,
Recommend this!
(OCoLC)868079559
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jason Thibeault; OverDrive, Inc.
ISBN: 9781118872888 1118872886 9781118872857 1118872851 1118836693 9781118836699
OCLC Number: 871334432
Notes: Electronic book.
Description: 1 online resource
Contents: Foreword by Phil Fernandez vii Acknowledgments xi Preface: Is Digital Marketing Dead? xiii Introduction 1 Chapter 1 Business as Usual Is Over ... or Is It? 9 Chapter 2 Digital Changes Everything 19 Chapter 3 The Importance of Relationships 43 Chapter 4 How We Connect in the Digital World 53 Chapter 5 Measuring the Value of Relationships 81 Chapter 6 Bridging Digital 95 Chapter 7 Understanding Need 99 Chapter 8 Developing History 107 Chapter 9 Offering Curation 117 Chapter 10 Recognizing Faces 123 Chapter 11 Telling Stories 135 Chapter 12 Being Authentic 147 Chapter 13 Delivering Consistency 163 Chapter 14 Maintaining Credibility 173 Chapter 15 Helpfulness 185 Chapter 16 Nurturing Online Communities 197 Chapter 17 Delivering the Promise 211 Chapter 18 Looking Forward 227 Notes 237 Index 247
Responsibility: Jason Thibeault.
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