skip to content
Reconnecting marketing to markets Preview this item
ClosePreview this item
Checking...

Reconnecting marketing to markets

Author: Luis Araujo; John Finch; Hans Kjellberg
Publisher: Oxford ; Toronto : Oxford University Press, ©2010.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship  Read more...

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Luis Araujo; John Finch; Hans Kjellberg
ISBN: 9780199578061 0199578060 9780199578078 0199578079
OCLC Number: 787861681
Description: xv, 275 p. : ill. ; 24 cm
Contents: Foreword ; Reconnecting Marketing to Markets: an Introduction ; Consumption, Materiality and Markets ; Reconnecting Marketing to "Market-things": How Grocery Equipment Drove Modern Consumption (Progressive Grocer, 1929-1959) ; Exchanging Agencies: the Case of NetOnNet ; Product Tastes, Consumer Tastes: the Plurality of Qualification in Product Development and Marketing Activities ; Governing Firms, Shaping Markets: the Role of Calculative Devices ; Markets are Trading Zones: on the Material, Cultural and Interpretative Dimensions of Market Encounters ; Tinkering with Market Actors: How a Business Association's Practices Contribute to Dual Agency ; The Unexpected Effects of Gas Market Liberalisation: inherited devices and new practices ; Marketing on Trial: the SAS EuroBonus case ; Trading Bads and Goods: Marketing Practices in Fair Trade Retailing ; Marketing as an Art and Science of Market Framing: Commentary ; Connecting to Markets: Conclusions
Responsibility: edited by Luis Araujo, John Finch and Hans Kjellberg.

Reviews

Editorial reviews

Publisher Synopsis

Reconnecting Marketing to Markets represents a critically important, major, and long-overdue beginning at addressing the ironic problem of a lack of understanding of markets and their relationship Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/787861681> # Reconnecting marketing to markets
    a schema:Book, schema:CreativeWork ;
   library:oclcnum "787861681" ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/500060703#Place/toronto> ; # Toronto
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/500060703#Place/oxford> ; # Oxford
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/500060703#Topic/consommateurs_attitudes> ; # Consommateurs--Attitudes
   schema:about <http://experiment.worldcat.org/entity/work/data/500060703#Topic/marketing_aspect_social> ; # Marketing--Aspect social
   schema:about <http://experiment.worldcat.org/entity/work/data/500060703#Topic/marketing_philosophie> ; # Marketing--Philosophie
   schema:about <http://experiment.worldcat.org/entity/work/data/500060703#Topic/sociologie_economique> ; # Sociologie économique
   schema:about <http://dewey.info/class/658.8001/e22/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/500060703#Topic/mondialisation> ; # Mondialisation
   schema:about <http://experiment.worldcat.org/entity/work/data/500060703#Topic/equilibre_economie_politique> ; # Équilibre (économie politique)
   schema:bookFormat bgn:PrintBook ;
   schema:contributor <http://viaf.org/viaf/48550813> ; # John Finch
   schema:contributor <http://viaf.org/viaf/77398933> ; # Luis Araujo
   schema:contributor <http://viaf.org/viaf/165934498> ; # Hans Kjellberg
   schema:copyrightYear "2010" ;
   schema:datePublished "2010" ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/500060703> ;
   schema:inLanguage "en" ;
   schema:name "Reconnecting marketing to markets" ;
   schema:numberOfPages "275" ;
   schema:productID "787861681" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/787861681#PublicationEvent/oxford_toronto_oxford_university_press_2010> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/500060703#Agent/oxford_university_press> ; # Oxford University Press
   schema:workExample <http://worldcat.org/isbn/9780199578078> ;
   schema:workExample <http://worldcat.org/isbn/9780199578061> ;
   umbel:isLike <http://bnb.data.bl.uk/id/resource/GBB092036> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/787861681> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/500060703#Agent/oxford_university_press> # Oxford University Press
    a bgn:Agent ;
   schema:name "Oxford University Press" ;
    .

<http://experiment.worldcat.org/entity/work/data/500060703#Topic/consommateurs_attitudes> # Consommateurs--Attitudes
    a schema:Intangible ;
   schema:name "Consommateurs--Attitudes" ;
    .

<http://experiment.worldcat.org/entity/work/data/500060703#Topic/equilibre_economie_politique> # Équilibre (économie politique)
    a schema:Intangible ;
   schema:name "Équilibre (économie politique)" ;
    .

<http://experiment.worldcat.org/entity/work/data/500060703#Topic/marketing_aspect_social> # Marketing--Aspect social
    a schema:Intangible ;
   schema:name "Marketing--Aspect social" ;
   schema:name "Marketing--Aspect social"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/500060703#Topic/marketing_philosophie> # Marketing--Philosophie
    a schema:Intangible ;
   schema:name "Marketing--Philosophie"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/500060703#Topic/sociologie_economique> # Sociologie économique
    a schema:Intangible ;
   schema:name "Sociologie économique" ;
    .

<http://viaf.org/viaf/165934498> # Hans Kjellberg
    a schema:Person ;
   schema:familyName "Kjellberg" ;
   schema:givenName "Hans" ;
   schema:name "Hans Kjellberg" ;
    .

<http://viaf.org/viaf/48550813> # John Finch
    a schema:Person ;
   schema:familyName "Finch" ;
   schema:givenName "John" ;
   schema:name "John Finch" ;
    .

<http://viaf.org/viaf/77398933> # Luis Araujo
    a schema:Person ;
   schema:birthDate "1970" ;
   schema:familyName "Araujo" ;
   schema:givenName "Luis" ;
   schema:name "Luis Araujo" ;
    .

<http://worldcat.org/isbn/9780199578061>
    a schema:ProductModel ;
   schema:isbn "0199578060" ;
   schema:isbn "9780199578061" ;
    .

<http://worldcat.org/isbn/9780199578078>
    a schema:ProductModel ;
   schema:isbn "0199578079" ;
   schema:isbn "9780199578078" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.