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Record label marketing

Author: Thomas W Hutchison; Amy Macy; Paul Allen
Publisher: Burlington, MA : Focal Press, ©2006.
Edition/Format:   eBook : Document : English
Summary:

Offers information on corporate marketing processes, combining marketing theory with the real world 'how to' practiced in marketing war rooms. This book introduces the basics of the marketing mix,  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Hutchison, Thomas W. (Thomas William).
Record label marketing.
Burlington, MA : Focal Press, ©2006
(DLC) 2006273784
(OCoLC)64388755
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Thomas W Hutchison; Amy Macy; Paul Allen
ISBN: 9780080468495 0080468497 9781136124532 1136124535
OCLC Number: 191686154
Description: 1 online resource (xvi, 410 pages) : illustrations (some color), maps, facsimiles
Contents: Marketing concepts and definitions --
Markets, market segmentation and consumer behavior --
The U.S. industry numbers --
Record label operations --
The profit and loss statement --
SoundScan and the music business --
How radio works --
Charts, airplay and promotion --
Publicity of recorded music --
Advertising in the recording industry --
Distribution --
The music retail environment --
Grassroots marketing --
Internet marketing --
Music videos --
The international recording industry --
Tour support and promotional touring --
Special products and special markets --
Marketing research --
The recording industry of the future --
The marketing plan --
DeMand de world over.
Responsibility: Thomas W. Hutchison, Amy Macy, Paul Allen.

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"The book delves inside such a wide spectrum of techniques that it could be invaluable in giving you a leg up. From grassroots and internet marketing to advertising, publicity and distribution, this Read more...

 
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