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Record label marketing

Author: Thomas W Hutchison; Amy Macy; Paul Allen
Publisher: Burlington, MA : Focal Press, ©2006.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Hutchison, Thomas W. (Thomas William).
Record label marketing.
Burlington, MA : Focal Press, ©2006
(DLC) 2006273784
(OCoLC)64388755
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Thomas W Hutchison; Amy Macy; Paul Allen
ISBN: 9780080468495 0080468497 9781136124532 1136124535
OCLC Number: 191686154
Description: 1 online resource (xvi, 410 pages) : illustrations (some color), maps, facsimiles
Contents: Marketing concepts and definitions --
Markets, market segmentation and consumer behavior --
The U.S. industry numbers --
Record label operations --
The profit and loss statement --
SoundScan and the music business --
How radio works --
Charts, airplay and promotion --
Publicity of recorded music --
Advertising in the recording industry --
Distribution --
The music retail environment --
Grassroots marketing --
Internet marketing --
Music videos --
The international recording industry --
Tour support and promotional touring --
Special products and special markets --
Marketing research --
The recording industry of the future --
The marketing plan --
DeMand de world over.
Responsibility: Thomas W. Hutchison, Amy Macy, Paul Allen.

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