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Records, 1971-1998

Author: MCI Communications Corporation. Marketing and Sales Departments.
Edition/Format:   Archival material : English
Database:WorldCat
Summary:
Series consists of documents and materials from functional units and employees working on various aspects of MCI's marketing operations and activities. Material reflects both divisional orientation and decentralized nature of MCI's everyday marketing activities after the establishment of divestiture and equal access created a new national advertising market for residential and business telecommunication services. It
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Named Person: Judith Corse; Kenneth A Cox; Timothy C Cronin; Catherine Fair Hall; Merv Griffin; Burt Lancaster; Joan Rivers; Janet Powers; Gerald H Taylor
Document Type: Archival Material
All Authors / Contributors: MCI Communications Corporation. Marketing and Sales Departments.
OCLC Number: 86119014
Description: 46 linear ft.

Abstract:

Series consists of documents and materials from functional units and employees working on various aspects of MCI's marketing operations and activities. Material reflects both divisional orientation and decentralized nature of MCI's everyday marketing activities after the establishment of divestiture and equal access created a new national advertising market for residential and business telecommunication services. It also documents MCI's innovative national programs.

Subseries H and K provide an in-depth view of the development of MCI's Partnership Marketing, programs in which MCI entered into agreements with various national organizations, including American Express Company, Amway Corporation and Sears, Roebuck & Co., to provide MCI services and marketing support under co-branded offerings to the partner organization's customers. MCI's 'Friends & Family' service, offered from 1991, was particularly influenced by the corporations long-standing and successful partnership with the Amway Corporation.

Also of interest are various files, mostly in Subseries A and B, dealing with development of social marketing and philanthropic and community relations programs in support of MCI's corporate image, and analyses and strategies for developing MCI business in ethnic and other minority markets. Subseries J, the files of MCI Digital Information Services Crporation (DISC) Marketing Services Senior Manager Janet Powers, provides a unique source on MCI's (ultimately unsuccessful) struggle to establish MCI Mail as a viable business concern in its own right, and provides significant insight into the early history of commercial electronic mail, office automation and the development of e-commerce.

The series also includes an extensive group of research reports and market forecasts, surveying diverse topics and markets in US and international telecommunication, particularly data transmission, networking and business services.

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<http://www.worldcat.org/oclc/86119014> #
    a schema:CreativeWork, library:ArchiveMaterial ;
   library:oclcnum "86119014" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/deu> ;
   rdfs:comment "Unknown 'gen' value: arc" ;
   schema:about <http://id.worldcat.org/fast/797938> ; # Advertising, Newspaper
   schema:about <http://experiment.worldcat.org/entity/work/data/69956466#Organization/american_express_company> ; # American Express Company
   schema:about <http://id.loc.gov/authorities/subjects/sh85042347> ; # Electronic mail systems
   schema:about <http://experiment.worldcat.org/entity/work/data/69956466#Organization/sears_roebuck_and_company> ; # Sears, Roebuck and Company
   schema:about <http://viaf.org/viaf/256468044> ; # Kenneth Alan Cox
   schema:about <http://id.loc.gov/authorities/subjects/sh85001198> ; # Advertising copy
   schema:about <http://id.loc.gov/authorities/subjects/sh92006707> ; # Advertising--Credit cards
   schema:about <http://experiment.worldcat.org/entity/work/data/69956466#Organization/wells_rich_greene> ; # Wells, Rich, Greene.
   schema:about <http://experiment.worldcat.org/entity/work/data/69956466#Organization/mcdonald_s_corporation> ; # McDonald's Corporation
   schema:about <http://experiment.worldcat.org/entity/work/data/69956466#Organization/national_retired_teachers_association> ; # National Retired Teachers Association
   schema:about <http://id.worldcat.org/fast/797847> ; # Advertising departments
   schema:about <http://viaf.org/viaf/125434324> ; # Arts and Entertainment Network.
   schema:about <http://id.worldcat.org/fast/1032109> ; # NSFNET (Computer network)
   schema:about <http://id.worldcat.org/fast/879716> ; # Corporate sponsorship
   schema:about <http://id.worldcat.org/fast/797876> ; # Advertising media planning
   schema:about <http://viaf.org/viaf/170688379> ; # Ally & Gargano, Inc.
   schema:about <http://id.worldcat.org/fast/797665> ; # Advertising--Information services
   schema:about <http://id.worldcat.org/fast/1122635> ; # Social marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/69956466#Organization/visa_u_s_a_inc> ; # VISA U.S.A., Inc.
   schema:about <http://id.loc.gov/authorities/subjects/sh85001191> ; # Advertising agencies
   schema:about <http://experiment.worldcat.org/entity/work/data/69956466#Organization/mci_international_inc> ; # MCI International, Inc.
   schema:about <http://id.worldcat.org/fast/797601> ; # Advertising--Credit cards
   schema:about <http://id.worldcat.org/fast/797831> ; # Advertising campaigns
   schema:about <http://viaf.org/viaf/144344663> ; # MCI Airsignal (Firm)
   schema:about <http://id.worldcat.org/fast/888983> ; # Deceptive advertising
   schema:about <http://viaf.org/viaf/136891459> ; # McDonald's Corporation.
   schema:about <http://id.loc.gov/authorities/subjects/sh85001185> ; # Advertising, Newspaper
   schema:about <http://experiment.worldcat.org/entity/work/data/69956466#Organization/dow_jones_&_co> ; # Dow Jones & Co.
   schema:about <http://id.loc.gov/authorities/subjects/sh85001204> ; # Advertising layout and typography
   schema:about <http://id.loc.gov/authorities/subjects/sh85004369> ; # American newspapers--Circulation
   schema:about <http://experiment.worldcat.org/entity/work/data/69956466#Organization/mci_airsignal_firm> ; # MCI Airsignal (Firm)
   schema:about <http://id.loc.gov/authorities/subjects/sh85001196> ; # Advertising campaigns
   schema:about <http://experiment.worldcat.org/entity/work/data/69956466#Organization/telecommunications_research_and_action_center> ; # Telecommunications Research and Action Center
   schema:about <http://viaf.org/viaf/138803798> ; # American Express Company.
   schema:about <http://experiment.worldcat.org/entity/work/data/69956466#Organization/chase_manhattan_bank_n_a> ; # Chase Manhattan Bank, N.A.
   schema:about <http://experiment.worldcat.org/entity/work/data/69956466#Organization/discovery_channel_firm> ; # Discovery Channel (Firm)
   schema:about <http://id.loc.gov/authorities/subjects/sh96005326> ; # Relationship marketing
   schema:about <http://id.loc.gov/authorities/subjects/sh98004793> ; # Cell phone systems
   schema:about <http://id.loc.gov/authorities/subjects/sh89006829> ; # Advertising--Telecommunication
   schema:about <http://viaf.org/viaf/39566986> ; # Merv Griffin
   schema:about <http://id.worldcat.org/fast/1093590> ; # Relationship marketing
   schema:about <http://viaf.org/viaf/154091179> ; # Amway Corporation.
   schema:about <http://id.worldcat.org/fast/1146648> ; # Television advertising
   schema:about <http://id.loc.gov/authorities/subjects/sh87001715> ; # Frequent flyer programs
   schema:about <http://id.loc.gov/authorities/subjects/sh85081333> ; # Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/69956466#Organization/frito_lay_inc> ; # Frito-Lay, Inc.
   schema:about <http://viaf.org/viaf/132764675> ; # Advanced Network & Services, Inc.
   schema:about <http://id.loc.gov/authorities/subjects/sh89001214> ; # Marketing executives
   schema:about <http://id.worldcat.org/fast/797916> ; # Advertising, Direct-mail
   schema:about <http://id.loc.gov/authorities/subjects/sh85034965> ; # Customer services
   schema:about <http://id.worldcat.org/fast/1087170> ; # Radio advertising
   schema:about <http://id.loc.gov/authorities/subjects/sh85110431> ; # Radio advertising
   schema:about <http://viaf.org/viaf/133810668> ; # Telecommunications Research and Action Center.
   schema:about <http://id.worldcat.org/fast/1028898> ; # Multilevel marketing
   schema:about <http://viaf.org/viaf/147396084> ; # Chase Manhattan Bank, N.A.
   schema:about <http://id.worldcat.org/fast/1010167> ; # Marketing
   schema:about <http://id.loc.gov/authorities/subjects/sh85028912> ; # Commercial art
   schema:about <http://id.worldcat.org/fast/1146200> ; # Telemarketing
   schema:about <http://id.worldcat.org/fast/797870> ; # Advertising layout and typography
   schema:about <http://id.loc.gov/authorities/subjects/sh85036430> ; # Defense contracts
   schema:about <http://id.loc.gov/authorities/subjects/sh85004379> ; # American periodicals--Circulation
   schema:about <http://experiment.worldcat.org/entity/work/data/69956466#Organization/at_&_t> ; # AT & T.
   schema:about <http://experiment.worldcat.org/entity/work/data/69956466#Person/cronin_timothy_c> ; # Timothy C. Cronin
   schema:about <http://id.loc.gov/authorities/subjects/sh85001199> ; # Advertising departments
   schema:about <http://viaf.org/viaf/151240438> ; # Dow Jones & Co.
   schema:about <http://viaf.org/viaf/135965654> ; # First National City Bank (New York, N.Y.)
   schema:about <http://experiment.worldcat.org/entity/work/data/69956466#Organization/united_states_congress_house_committee_on_science_and_technology_subcommittee_on_science_research_and_technology> ; # United States. Congress. House. Committee on Science and Technology. Subcommittee on Science, Research, and Technology
   schema:about <http://id.worldcat.org/fast/1734555> ; # Cell phone systems
   schema:about <http://experiment.worldcat.org/entity/work/data/69956466#Organization/mci_foundation> ; # MCI Foundation.
   schema:about <http://id.loc.gov/authorities/subjects/sh93007603> ; # Sports sponsorship
   schema:about <http://experiment.worldcat.org/entity/work/data/69956466#Organization/lieberman_research_inc> ; # Lieberman Research Inc.
   schema:about <http://id.worldcat.org/fast/1010274> ; # Marketing executives
   schema:about <http://experiment.worldcat.org/entity/work/data/69956466#Person/corse_judith> ; # Judith Corse
   schema:about <http://id.worldcat.org/fast/807336> ; # American periodicals--Circulation
   schema:about <http://id.loc.gov/authorities/subjects/sh85001132> ; # Advertising--Information services
   schema:about <http://viaf.org/viaf/134950637> ; # Frito-Lay, Inc.
   schema:about <http://experiment.worldcat.org/entity/work/data/69956466#Organization/arts_and_entertainment_network> ; # Arts and Entertainment Network
   schema:about <http://viaf.org/viaf/122967734> ; # MCI Communications Corporation.
   schema:about <http://id.loc.gov/authorities/subjects/sh85001181> ; # Advertising, Direct-mail
   schema:about <http://viaf.org/viaf/142735206> ; # Discovery Channel (Firm)
   schema:about <http://id.loc.gov/authorities/subjects/sh85085818> ; # Minority consumers
   schema:about <http://experiment.worldcat.org/entity/work/data/69956466#Organization/first_national_city_bank_new_york_n_y> ; # First National City Bank (New York, N.Y.)
   schema:about <http://viaf.org/viaf/145399100> ; # United States. Congress. House. Committee on Science and Technology. Subcommittee on Science, Research, and Technology.
   schema:about <http://id.worldcat.org/fast/1010279> ; # Marketing literature
   schema:about <http://id.worldcat.org/fast/885545> ; # Customer services
   schema:about <http://id.worldcat.org/fast/1430116> ; # Comparative advertising
   schema:about <http://id.loc.gov/authorities/subjects/sh85081348> ; # Marketing literature
   schema:about <http://id.worldcat.org/fast/1010139> ; # Market segmentation
   schema:about <http://id.loc.gov/authorities/subjects/sh85001167> ; # Advertising--Self-regulation
   schema:about <http://experiment.worldcat.org/entity/work/data/69956466#Organization/mci_digital_information_services_corporation> ; # MCI Digital Information Services Corporation.
   schema:about <http://id.worldcat.org/fast/797745> ; # Advertising--Research
   schema:about <http://id.worldcat.org/fast/1146423> ; # Telephone slamming
   schema:about <http://experiment.worldcat.org/entity/work/data/69956466#Organization/lifetime_television_firm> ; # Lifetime Television (Firm)
   schema:about <http://id.loc.gov/authorities/subjects/sh85001205> ; # Advertising media planning
   schema:about <http://id.loc.gov/authorities/subjects/sh86006706> ; # Telemarketing
   schema:about <http://id.loc.gov/authorities/subjects/sh85001179> ; # Comparative advertising
   schema:about <http://id.loc.gov/authorities/subjects/sh89002650> ; # Social marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/69956466#Person/rivers_joan> ; # Joan Rivers
   schema:about <http://id.worldcat.org/fast/807297> ; # American newspapers--Circulation
   schema:about <http://experiment.worldcat.org/entity/work/data/69956466#Organization/yankelovich_skelly_and_white_inc> ; # Yankelovich, Skelly and White, inc.
   schema:about <http://id.loc.gov/authorities/subjects/sh95006645> ; # Media buying services
   schema:about <http://id.worldcat.org/fast/1013575> ; # Media buying services
   schema:about <http://experiment.worldcat.org/entity/work/data/69956466#Organization/telecom_usa_inc> ; # Telecom*USA, Inc.
   schema:about <http://id.worldcat.org/fast/1010284> ; # Marketing research
   schema:about <http://id.worldcat.org/fast/869331> ; # Commercial art
   schema:about <http://id.worldcat.org/fast/907333> ; # Electronic mail systems
   schema:about <http://viaf.org/viaf/126681615> ; # VISA U.S.A., Inc.
   schema:about <http://id.worldcat.org/fast/1130760> ; # Sports sponsorship
   schema:about <http://id.loc.gov/authorities/subjects/sh88003291> ; # Corporate sponsorship
   schema:about <http://id.loc.gov/authorities/subjects/sh85081327> ; # Market segmentation
   schema:about <http://id.loc.gov/authorities/subjects/sh85001165> ; # Advertising--Research
   schema:about <http://id.loc.gov/authorities/subjects/sh85088350> ; # Multilevel marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/69956466#Organization/at_&_t_firm> ; # AT & T (Firm)
   schema:about <http://viaf.org/viaf/139678119> ; # Lifetime Television (Firm)
   schema:about <http://viaf.org/viaf/115079271> ; # Burt Lancaster
   schema:about <http://viaf.org/viaf/123076625> ; # American Airlines.
   schema:about <http://id.worldcat.org/fast/797842> ; # Advertising copy
   schema:about <http://viaf.org/viaf/121945767> ; # Sears, Roebuck and Company.
   schema:about <http://experiment.worldcat.org/entity/work/data/69956466#Person/fair_hall_catherine> ; # Catherine Fair Hall
   schema:about <http://id.worldcat.org/fast/797753> ; # Advertising--Self-regulation
   schema:about <http://viaf.org/viaf/147473112> ; # National Retired Teachers Association.
   schema:about <http://experiment.worldcat.org/entity/work/data/69956466#Organization/united_states_congress_house_committee_on_the_judiciary_subcommittee_on_monopolies_and_commercial_law> ; # United States. Congress. House. Committee on the Judiciary. Subcommittee on Monopolies and Commercial Law
   schema:about <http://experiment.worldcat.org/entity/work/data/69956466#Person/powers_janet> ; # Janet Powers
   schema:about <http://id.worldcat.org/fast/889611> ; # Defense contracts
   schema:about <http://viaf.org/viaf/146045508> ; # Lieberman Research Inc.
   schema:about <http://experiment.worldcat.org/entity/work/data/69956466#Person/lancaster_burt_1913_1994> ; # Burt Lancaster
   schema:about <http://viaf.org/viaf/159434340> ; # United States. Congress. House. Committee on the Judiciary. Subcommittee on Monopolies and Commercial Law.
   schema:about <http://id.worldcat.org/fast/797783> ; # Advertising--Telecommunication
   schema:about <http://experiment.worldcat.org/entity/work/data/69956466#Organization/mci_communications_corporation> ; # MCI Communications Corporation
   schema:about <http://viaf.org/viaf/72783623> ; # Joan Rivers
   schema:about <http://experiment.worldcat.org/entity/work/data/69956466#Organization/crosby_stills_&_nash> ; # Crosby, Stills & Nash
   schema:about <http://experiment.worldcat.org/entity/work/data/69956466#Person/taylor_gerald_h_1941> ; # Gerald H. Taylor
   schema:about <http://id.worldcat.org/fast/934983> ; # Frequent flyer programs
   schema:about <http://experiment.worldcat.org/entity/work/data/69956466#Organization/amway_corporation> ; # Amway Corporation
   schema:about <http://id.worldcat.org/fast/1023346> ; # Minority consumers
   schema:about <http://id.loc.gov/authorities/subjects/sh98005222> ; # Telephone slamming
   schema:about <http://viaf.org/viaf/148446204> ; # Yankelovich, Skelly and White, inc.
   schema:about <http://id.loc.gov/authorities/subjects/sh85001182> ; # Deceptive advertising
   schema:about <http://id.worldcat.org/fast/797812> ; # Advertising agencies
   schema:about <http://id.worldcat.org/fast/878156> ; # Cooperative advertising
   schema:about <http://id.loc.gov/authorities/subjects/sh85032209> ; # Cooperative advertising
   schema:about <http://experiment.worldcat.org/entity/work/data/69956466#Organization/mci_telecommunications_corporation> ; # MCI Telecommunications Corporation.
   schema:about <http://experiment.worldcat.org/entity/work/data/69956466#Person/griffin_merv_1925_2007> ; # Merv Griffin
   schema:about <http://viaf.org/viaf/121316566> ; # Crosby, Stills & Nash.
   schema:about <http://id.loc.gov/authorities/subjects/sh85081350> ; # Marketing research
   schema:about <http://id.loc.gov/authorities/subjects/sh85133481> ; # Television advertising
   schema:about <http://experiment.worldcat.org/entity/work/data/69956466#Organization/american_airlines> ; # American Airlines
   schema:creator <http://viaf.org/viaf/122967734> ; # MCI Communications Corporation.
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<http://experiment.worldcat.org/entity/work/data/69956466#Organization/mci_international_inc> # MCI International, Inc.
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<http://experiment.worldcat.org/entity/work/data/69956466#Organization/mci_telecommunications_corporation> # MCI Telecommunications Corporation.
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    a schema:Person ;
   schema:birthDate "1913" ;
   schema:deathDate "1994" ;
   schema:familyName "Lancaster" ;
   schema:givenName "Burt" ;
   schema:name "Burt Lancaster" ;
    .

<http://experiment.worldcat.org/entity/work/data/69956466#Person/powers_janet> # Janet Powers
    a schema:Person ;
   schema:familyName "Powers" ;
   schema:givenName "Janet" ;
   schema:name "Janet Powers" ;
    .

<http://experiment.worldcat.org/entity/work/data/69956466#Person/rivers_joan> # Joan Rivers
    a schema:Person ;
   schema:familyName "Rivers" ;
   schema:givenName "Joan" ;
   schema:name "Joan Rivers" ;
    .

<http://experiment.worldcat.org/entity/work/data/69956466#Person/taylor_gerald_h_1941> # Gerald H. Taylor
    a schema:Person ;
   schema:birthDate "1941" ;
   schema:deathDate "" ;
   schema:familyName "Taylor" ;
   schema:givenName "Gerald H." ;
   schema:name "Gerald H. Taylor" ;
    .

<http://id.loc.gov/authorities/subjects/sh85001132> # Advertising--Information services
    a schema:Intangible ;
   schema:name "Advertising--Information services"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85001165> # Advertising--Research
    a schema:Intangible ;
   schema:name "Advertising--Research"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85001167> # Advertising--Self-regulation
    a schema:Intangible ;
   schema:name "Advertising--Self-regulation"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85001179> # Comparative advertising
    a schema:Intangible ;
   schema:name "Comparative advertising"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85001181> # Advertising, Direct-mail
    a schema:Intangible ;
   schema:name "Advertising, Direct-mail"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85001182> # Deceptive advertising
    a schema:Intangible ;
   schema:name "Deceptive advertising"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85001185> # Advertising, Newspaper
    a schema:Intangible ;
   schema:name "Advertising, Newspaper"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85001191> # Advertising agencies
    a schema:Intangible ;
   schema:name "Advertising agencies"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85001196> # Advertising campaigns
    a schema:Intangible ;
   schema:name "Advertising campaigns"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85001198> # Advertising copy
    a schema:Intangible ;
   schema:name "Advertising copy"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85001199> # Advertising departments
    a schema:Intangible ;
   schema:name "Advertising departments"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85001204> # Advertising layout and typography
    a schema:Intangible ;
   schema:name "Advertising layout and typography"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85001205> # Advertising media planning
    a schema:Intangible ;
   schema:name "Advertising media planning"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85004369> # American newspapers--Circulation
    a schema:Intangible ;
   schema:name "American newspapers--Circulation"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85004379> # American periodicals--Circulation
    a schema:Intangible ;
   schema:name "American periodicals--Circulation"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85028912> # Commercial art
    a schema:Intangible ;
   schema:name "Commercial art"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85032209> # Cooperative advertising
    a schema:Intangible ;
   schema:name "Cooperative advertising"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85034965> # Customer services
    a schema:Intangible ;
   schema:name "Customer services"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85036430> # Defense contracts
    a schema:Intangible ;
   schema:name "Defense contracts"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85042347> # Electronic mail systems
    a schema:Intangible ;
   schema:name "Electronic mail systems"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85081327> # Market segmentation
    a schema:Intangible ;
   schema:name "Market segmentation"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85081333> # Marketing
    a schema:Intangible ;
   schema:name "Marketing"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85081348> # Marketing literature
    a schema:Intangible ;
   schema:name "Marketing literature"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85081350> # Marketing research
    a schema:Intangible ;
   schema:name "Marketing research"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85085818> # Minority consumers
    a schema:Intangible ;
   schema:name "Minority consumers"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85088350> # Multilevel marketing
    a schema:Intangible ;
   schema:name "Multilevel marketing"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85110431> # Radio advertising
    a schema:Intangible ;
   schema:name "Radio advertising"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85133481> # Television advertising
    a schema:Intangible ;
   schema:name "Television advertising"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh86006706> # Telemarketing
    a schema:Intangible ;
   schema:name "Telemarketing"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh87001715> # Frequent flyer programs
    a schema:Intangible ;
   schema:name "Frequent flyer programs"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh88003291> # Corporate sponsorship
    a schema:Intangible ;
   schema:name "Corporate sponsorship"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh89001214> # Marketing executives
    a schema:Intangible ;
   schema:name "Marketing executives"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh89002650> # Social marketing
    a schema:Intangible ;
   schema:name "Social marketing"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh89006829> # Advertising--Telecommunication
    a schema:Intangible ;
   schema:name "Advertising--Telecommunication"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh92006707> # Advertising--Credit cards
    a schema:Intangible ;
   schema:name "Advertising--Credit cards"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh93007603> # Sports sponsorship
    a schema:Intangible ;
   schema:name "Sports sponsorship"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh95006645> # Media buying services
    a schema:Intangible ;
   schema:name "Media buying services"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh96005326> # Relationship marketing
    a schema:Intangible ;
   schema:name "Relationship marketing"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh98004793> # Cell phone systems
    a schema:Intangible ;
   schema:name "Cell phone systems"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh98005222> # Telephone slamming
    a schema:Intangible ;
   schema:name "Telephone slamming"@en ;
    .

<http://id.worldcat.org/fast/1010139> # Market segmentation
    a schema:Intangible ;
   schema:name "Market segmentation"@en ;
    .

<http://id.worldcat.org/fast/1010167> # Marketing
    a schema:Intangible ;
   schema:name "Marketing"@en ;
    .

<http://id.worldcat.org/fast/1010274> # Marketing executives
    a schema:Intangible ;
   schema:name "Marketing executives"@en ;
    .

<http://id.worldcat.org/fast/1010279> # Marketing literature
    a schema:Intangible ;
   schema:name "Marketing literature"@en ;
    .

<http://id.worldcat.org/fast/1010284> # Marketing research
    a schema:Intangible ;
   schema:name "Marketing research"@en ;
    .

<http://id.worldcat.org/fast/1013575> # Media buying services
    a schema:Intangible ;
   schema:name "Media buying services"@en ;
    .

<http://id.worldcat.org/fast/1023346> # Minority consumers
    a schema:Intangible ;
   schema:name "Minority consumers"@en ;
    .

<http://id.worldcat.org/fast/1028898> # Multilevel marketing
    a schema:Intangible ;
   schema:name "Multilevel marketing"@en ;
    .

<http://id.worldcat.org/fast/1032109> # NSFNET (Computer network)
    a schema:Intangible ;
   schema:name "NSFNET (Computer network)"@en ;
    .

<http://id.worldcat.org/fast/1087170> # Radio advertising
    a schema:Intangible ;
   schema:name "Radio advertising"@en ;
    .

<http://id.worldcat.org/fast/1093590> # Relationship marketing
    a schema:Intangible ;
   schema:name "Relationship marketing"@en ;
    .

<http://id.worldcat.org/fast/1122635> # Social marketing
    a schema:Intangible ;
   schema:name "Social marketing"@en ;
    .

<http://id.worldcat.org/fast/1130760> # Sports sponsorship
    a schema:Intangible ;
   schema:name "Sports sponsorship"@en ;
    .

<http://id.worldcat.org/fast/1146200> # Telemarketing
    a schema:Intangible ;
   schema:name "Telemarketing"@en ;
    .

<http://id.worldcat.org/fast/1146423> # Telephone slamming
    a schema:Intangible ;
   schema:name "Telephone slamming"@en ;
    .

<http://id.worldcat.org/fast/1146648> # Television advertising
    a schema:Intangible ;
   schema:name "Television advertising"@en ;
    .

<http://id.worldcat.org/fast/1430116> # Comparative advertising
    a schema:Intangible ;
   schema:name "Comparative advertising"@en ;
    .

<http://id.worldcat.org/fast/1734555> # Cell phone systems
    a schema:Intangible ;
   schema:name "Cell phone systems"@en ;
    .

<http://id.worldcat.org/fast/797601> # Advertising--Credit cards
    a schema:Intangible ;
   schema:hasPart <http://id.loc.gov/authorities/subjects/sh92006707> ; # Advertising--Credit cards
   schema:name "Advertising--Credit cards"@en ;
    .

<http://id.worldcat.org/fast/797665> # Advertising--Information services
    a schema:Intangible ;
   schema:hasPart <http://id.loc.gov/authorities/subjects/sh85001132> ; # Advertising--Information services
   schema:name "Advertising--Information services"@en ;
    .

<http://id.worldcat.org/fast/797745> # Advertising--Research
    a schema:Intangible ;
   schema:hasPart <http://id.loc.gov/authorities/subjects/sh85001165> ; # Advertising--Research
   schema:name "Advertising--Research"@en ;
    .

<http://id.worldcat.org/fast/797753> # Advertising--Self-regulation
    a schema:Intangible ;
   schema:hasPart <http://id.loc.gov/authorities/subjects/sh85001167> ; # Advertising--Self-regulation
   schema:name "Advertising--Self-regulation"@en ;
    .

<http://id.worldcat.org/fast/797783> # Advertising--Telecommunication
    a schema:Intangible ;
   schema:hasPart <http://id.loc.gov/authorities/subjects/sh89006829> ; # Advertising--Telecommunication
   schema:name "Advertising--Telecommunication"@en ;
    .

<http://id.worldcat.org/fast/797812> # Advertising agencies
    a schema:Intangible ;
   schema:name "Advertising agencies"@en ;
    .

<http://id.worldcat.org/fast/797831> # Advertising campaigns
    a schema:Intangible ;
   schema:name "Advertising campaigns"@en ;
    .

<http://id.worldcat.org/fast/797842> # Advertising copy
    a schema:Intangible ;
   schema:name "Advertising copy"@en ;
    .

<http://id.worldcat.org/fast/797847> # Advertising departments
    a schema:Intangible ;
   schema:name "Advertising departments"@en ;
    .

<http://id.worldcat.org/fast/797870> # Advertising layout and typography
    a schema:Intangible ;
   schema:name "Advertising layout and typography"@en ;
    .

<http://id.worldcat.org/fast/797876> # Advertising media planning
    a schema:Intangible ;
   schema:name "Advertising media planning"@en ;
    .

<http://id.worldcat.org/fast/797916> # Advertising, Direct-mail
    a schema:Intangible ;
   schema:name "Advertising, Direct-mail"@en ;
    .

<http://id.worldcat.org/fast/797938> # Advertising, Newspaper
    a schema:Intangible ;
   schema:name "Advertising, Newspaper"@en ;
    .

<http://id.worldcat.org/fast/807297> # American newspapers--Circulation
    a schema:Intangible ;
   schema:hasPart <http://id.loc.gov/authorities/subjects/sh85004369> ; # American newspapers--Circulation
   schema:name "American newspapers--Circulation"@en ;
    .

<http://id.worldcat.org/fast/807336> # American periodicals--Circulation
    a schema:Intangible ;
   schema:hasPart <http://id.loc.gov/authorities/subjects/sh85004379> ; # American periodicals--Circulation
   schema:name "American periodicals--Circulation"@en ;
    .

<http://id.worldcat.org/fast/869331> # Commercial art
    a schema:Intangible ;
   schema:name "Commercial art"@en ;
    .

<http://id.worldcat.org/fast/878156> # Cooperative advertising
    a schema:Intangible ;
   schema:name "Cooperative advertising"@en ;
    .

<http://id.worldcat.org/fast/879716> # Corporate sponsorship
    a schema:Intangible ;
   schema:name "Corporate sponsorship"@en ;
    .

<http://id.worldcat.org/fast/885545> # Customer services
    a schema:Intangible ;
   schema:name "Customer services"@en ;
    .

<http://id.worldcat.org/fast/888983> # Deceptive advertising
    a schema:Intangible ;
   schema:name "Deceptive advertising"@en ;
    .

<http://id.worldcat.org/fast/889611> # Defense contracts
    a schema:Intangible ;
   schema:name "Defense contracts"@en ;
    .

<http://id.worldcat.org/fast/907333> # Electronic mail systems
    a schema:Intangible ;
   schema:name "Electronic mail systems"@en ;
    .

<http://id.worldcat.org/fast/934983> # Frequent flyer programs
    a schema:Intangible ;
   schema:name "Frequent flyer programs"@en ;
    .

<http://viaf.org/viaf/115079271> # Burt Lancaster
    a schema:Person ;
   schema:birthDate "1913" ;
   schema:deathDate "1994" ;
   schema:familyName "Lancaster" ;
   schema:givenName "Burt" ;
   schema:name "Burt Lancaster" ;
    .

<http://viaf.org/viaf/121316566> # Crosby, Stills & Nash.
    a schema:Organization ;
   schema:name "Crosby, Stills & Nash." ;
    .

<http://viaf.org/viaf/121945767> # Sears, Roebuck and Company.
    a schema:Organization ;
   schema:name "Sears, Roebuck and Company." ;
    .

<http://viaf.org/viaf/122967734> # MCI Communications Corporation.
    a schema:Organization ;
   schema:name "MCI Communications Corporation." ;
   schema:name "MCI Communications Corporation. Marketing and Sales Departments." ;
    .

<http://viaf.org/viaf/123076625> # American Airlines.
    a schema:Organization ;
   schema:name "American Airlines." ;
    .

<http://viaf.org/viaf/125434324> # Arts and Entertainment Network.
    a schema:Organization ;
   schema:name "Arts and Entertainment Network." ;
    .

<http://viaf.org/viaf/126681615> # VISA U.S.A., Inc.
    a schema:Organization ;
   schema:name "VISA U.S.A., Inc." ;
    .

<http://viaf.org/viaf/132764675> # Advanced Network & Services, Inc.
    a schema:Organization ;
   schema:name "Advanced Network & Services, Inc." ;
    .

<http://viaf.org/viaf/133810668> # Telecommunications Research and Action Center.
    a schema:Organization ;
   schema:name "Telecommunications Research and Action Center." ;
    .

<http://viaf.org/viaf/134950637> # Frito-Lay, Inc.
    a schema:Organization ;
   schema:name "Frito-Lay, Inc." ;
    .

<http://viaf.org/viaf/135965654> # First National City Bank (New York, N.Y.)
    a schema:Organization ;
   schema:name "First National City Bank (New York, N.Y.)" ;
    .

<http://viaf.org/viaf/136891459> # McDonald's Corporation.
    a schema:Organization ;
   schema:name "McDonald's Corporation." ;
    .

<http://viaf.org/viaf/138803798> # American Express Company.
    a schema:Organization ;
   schema:name "American Express Company." ;
    .

<http://viaf.org/viaf/139678119> # Lifetime Television (Firm)
    a schema:Organization ;
   schema:name "Lifetime Television (Firm)" ;
    .

<http://viaf.org/viaf/142735206> # Discovery Channel (Firm)
    a schema:Organization ;
   schema:name "Discovery Channel (Firm)" ;
    .

<http://viaf.org/viaf/144344663> # MCI Airsignal (Firm)
    a schema:Organization ;
   schema:name "MCI Airsignal (Firm)" ;
    .

<http://viaf.org/viaf/145399100> # United States. Congress. House. Committee on Science and Technology. Subcommittee on Science, Research, and Technology.
    a schema:Organization ;
   schema:name "United States. Congress. House. Committee on Science and Technology. Subcommittee on Science, Research, and Technology." ;
    .

<http://viaf.org/viaf/146045508> # Lieberman Research Inc.
    a schema:Organization ;
   schema:name "Lieberman Research Inc." ;
    .

<http://viaf.org/viaf/147396084> # Chase Manhattan Bank, N.A.
    a schema:Organization ;
   schema:name "Chase Manhattan Bank, N.A." ;
    .

<http://viaf.org/viaf/147473112> # National Retired Teachers Association.
    a schema:Organization ;
   schema:name "National Retired Teachers Association." ;
    .

<http://viaf.org/viaf/148446204> # Yankelovich, Skelly and White, inc.
    a schema:Organization ;
   schema:name "Yankelovich, Skelly and White, inc." ;
    .

<http://viaf.org/viaf/151240438> # Dow Jones & Co.
    a schema:Organization ;
   schema:name "Dow Jones & Co." ;
    .

<http://viaf.org/viaf/154091179> # Amway Corporation.
    a schema:Organization ;
   schema:name "Amway Corporation." ;
    .

<http://viaf.org/viaf/159434340> # United States. Congress. House. Committee on the Judiciary. Subcommittee on Monopolies and Commercial Law.
    a schema:Organization ;
   schema:name "United States. Congress. House. Committee on the Judiciary. Subcommittee on Monopolies and Commercial Law." ;
    .

<http://viaf.org/viaf/170688379> # Ally & Gargano, Inc.
    a schema:Organization ;
   schema:name "Ally & Gargano, Inc." ;
    .

<http://viaf.org/viaf/256468044> # Kenneth Alan Cox
    a schema:Person ;
   schema:birthDate "1916" ;
   schema:deathDate "" ;
   schema:familyName "Cox" ;
   schema:givenName "Kenneth Alan" ;
   schema:givenName "Kenneth A." ;
   schema:name "Kenneth Alan Cox" ;
    .

<http://viaf.org/viaf/39566986> # Merv Griffin
    a schema:Person ;
   schema:birthDate "1925" ;
   schema:deathDate "2007" ;
   schema:familyName "Griffin" ;
   schema:givenName "Merv" ;
   schema:name "Merv Griffin" ;
    .

<http://viaf.org/viaf/72783623> # Joan Rivers
    a schema:Person ;
   schema:familyName "Rivers" ;
   schema:givenName "Joan" ;
   schema:name "Joan Rivers" ;
    .


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