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Records, 1971-1998

Author: MCI Communications Corporation. Marketing and Sales Departments.
Edition/Format:   Archival material : English
Database:WorldCat
Summary:
Series consists of documents and materials from functional units and employees working on various aspects of MCI's marketing operations and activities. Material reflects both divisional orientation and decentralized nature of MCI's everyday marketing activities after the establishment of divestiture and equal access created a new national advertising market for residential and business telecommunication services. It
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Named Person: Judith Corse; Kenneth A Cox; Timothy C Cronin; Catherine Fair Hall; Merv Griffin; Burt Lancaster; Joan Rivers; Janet Powers; Gerald H Taylor
Document Type: Archival Material
All Authors / Contributors: MCI Communications Corporation. Marketing and Sales Departments.
OCLC Number: 86119014
Description: 46 linear ft.

Abstract:

Series consists of documents and materials from functional units and employees working on various aspects of MCI's marketing operations and activities. Material reflects both divisional orientation and decentralized nature of MCI's everyday marketing activities after the establishment of divestiture and equal access created a new national advertising market for residential and business telecommunication services. It also documents MCI's innovative national programs.

Subseries H and K provide an in-depth view of the development of MCI's Partnership Marketing, programs in which MCI entered into agreements with various national organizations, including American Express Company, Amway Corporation and Sears, Roebuck & Co., to provide MCI services and marketing support under co-branded offerings to the partner organization's customers. MCI's 'Friends & Family' service, offered from 1991, was particularly influenced by the corporations long-standing and successful partnership with the Amway Corporation.

Also of interest are various files, mostly in Subseries A and B, dealing with development of social marketing and philanthropic and community relations programs in support of MCI's corporate image, and analyses and strategies for developing MCI business in ethnic and other minority markets. Subseries J, the files of MCI Digital Information Services Crporation (DISC) Marketing Services Senior Manager Janet Powers, provides a unique source on MCI's (ultimately unsuccessful) struggle to establish MCI Mail as a viable business concern in its own right, and provides significant insight into the early history of commercial electronic mail, office automation and the development of e-commerce.

The series also includes an extensive group of research reports and market forecasts, surveying diverse topics and markets in US and international telecommunication, particularly data transmission, networking and business services.

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