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Redefining global strategy : crossing borders in a world where differences still matter

Author: Pankaj Ghemawat
Publisher: Boston, Massachusetts : Harvard Business School Press, ©2007.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Why do so many global strategies fail - despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Pankaj Ghemawat
ISBN: 9781591398660 1591398665
OCLC Number: 191858538
Description: xii, 257 p
Contents: Introduction --
Value in a world of differences --
Semiglobalization and strategy --
Differences across countries: the CAGE distance framework --
Global value creation: the ADDING value scorecard --
Strategies for global value creation --
Adaptation: adjusting to differences --
Aggregation: overcoming differences --
Arbitrage: exploiting differences --
Playing the differences: the AAA triangle --
Toward a better future: getting started.
Responsibility: Pankaj Ghemawat.
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Named one of the  Highlights from the Decade" in strategy+business magazine.

 
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