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Redefining innovation

Author: Films for the Humanities & Sciences (Firm); Films Media Group.; NBC News.
Publisher: New York, N.Y. : Films Media Group, [2009], ©2008.
Series: Business of innovation., Season 2.; Films on Demand.
Edition/Format:   eVideo : Clipart/images/graphics : EnglishView all editions and formats
Summary:
A profitable business requires radical thinking, not only on a nuts-and-bolts level but in a way that connects with consumers. How does an organization make that happen? This program examines tools and methods that add value to businesses and enhance the customer experience. Expert guests include Xerox president Ursula Burns, Tata Consultancy Services Managing Director Subramaniam Ramadorai, Harley-Davidson CMO  Read more...
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Details

Genre/Form: Videorecording
Educational films
Internet videos
Additional Physical Format: Originally produced:
NBC News, 2009
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: Films for the Humanities & Sciences (Firm); Films Media Group.; NBC News.
OCLC Number: 709676276
Notes: Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Encoded with permission for digital streaming by Films Media Group on May 10, 2009.
Title from distributor's description.
Target Audience: 12 & up.
Description: 1 streaming video file (47 min.) : sound, color, digital file.
Details: Mode of access: Internet.; System requirements: FOD playback platform.
Contents: Redefinition of Xerox Through Innovation (5:17) --
Innovation: Revolution from Within a Company (3:22) --
China's Forced Innovation (3:04) --
China's Innovation Learning Curve (3:00) --
Success: What Does It Look Like? (4:27) --
Business Success: Satisfied Customers and Customer Collaboration (3:26) --
Innovation: Lifestyle Connections with Customers (3:51) --
Harley-Davidson Lifestyle (2:54) --
Innovation: Individuality and Community (2:19) --
Telecommunications Innovations (2:51) --
Innovation Inventory (4:45) --
Importance of Customer Input (3:46).
Series Title: Business of innovation., Season 2.; Films on Demand.
Responsibility: NBC News.

Abstract:

A profitable business requires radical thinking, not only on a nuts-and-bolts level but in a way that connects with consumers. How does an organization make that happen? This program examines tools and methods that add value to businesses and enhance the customer experience. Expert guests include Xerox president Ursula Burns, Tata Consultancy Services Managing Director Subramaniam Ramadorai, Harley-Davidson CMO Mark-Hans Richer, and Telstra CEO Solomon Trujillo. Also featured are Andy Stefanovich, founder of Play, and Mark Ecko, fashion designer and entrepreneur.

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