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Reengineering the university : how to be mission centered, market smart, and margin conscious

Author: William F Massy
Publisher: Baltimore : Johns Hopkins University Press, [2016] ©2016
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Written for institutional leaders, faculty, board members, and policymakers who bear responsibility for initiating and carrying through on reform in traditional colleges and universities,  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Massy, William F.
Reengineering the university
(DLC) 2015018663
(OCoLC)921926404
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: William F Massy
ISBN: 9781421419008 1421419009
OCLC Number: 938564459
Language Note: English.
Description: 1 online resource
Contents: Understanding the traditional university. Problems and opportunities ; Assets worthy of preservation ; Why traditional universities do what they do ; Implications for tuition and cost containment ; Business models and value propositions --
The reengineering challenge. Flaws in the academic business model ; Building a reengineering portfolio ; Implementation considerations ; Responsibilities for reengineering --
The new scholarship of teaching. Conceptual underpinnings ; Illustrative applications ; Two "outside the box" proposals ; Organizing for improvement --
The cost of teaching. Alternative approaches ; Design of teaching systems ; Modeling from university transactional data ; Extending the model across the campus ; Areas of application --
Financial planning and budgeting. Envisioning university information ; Coherent financial planning ; Coherent resource allocation ; A model for balancing mission and margin.
Responsibility: William F. Massy.

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Massy's in-depth yet highly accessible analysis is a must-read for any academic leader. * Academic Leader * Massy has done an excellent job of explaining the interaction between the university Read more...

 
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