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Reframing business : when the map changes the landscape

Author: Richard Normann
Publisher: Chichester ; New York : Wiley, ©2001.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Recognized by his peers as one of the leading management thinkers of his time, Richard Normann offers a new approach to strategy: an original way to think about organizations and create a different  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Richard Normann
ISBN: 0471485578 9780471485575
OCLC Number: 46651133
Description: xvi, 336 pages : illustrations ; 24 cm
Contents: Foreword / Henry Mintzberg --
Introduction: We Have to Change in Order to be the Same --
pt. I. The Map and the Landscape --
1. Evolution of Strategic Paradigms --
2. Reconfiguring the Value Space --
3. Some Consequences of Dematerialization --
pt. II. Shapers of the Landscape --
4. Chained to the Value Chain? --
5. Prime Movers as Reconfigurers --
6. Prime Movership as Ecogenesis --
pt. III. Tools for Landscaping --
7. Co-production: Towards Increased Density --
8. The Offering as a Tool to Organize Co-production --
9. Three Trends in Offering Development --
pt. IV. The Map-Landscape Interaction --
10. Fitting into the Environment --
11. Change and Creation --
pt. V. Reframing: Tools for Map Making --
12. On Cranes and Sky-hooks --
13. The Process Criteria of the Crane --
14. The Mental Space for Reframing --
15. The Crane at Work in the Design Space --
pt. VI. Capabilities for Purposeful Emergence --
16. From Great Ideas to Great Companies --
17. Capabilities for Achieving the Critical Outcomes --
pt. VII. Leadership for Navigation --
18. Bringing External and Internal Dynamics in Line --
19. What Leaders Need to Do.
Responsibility: Richard Normann.
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"! [an] insightful and illuminating book where complex theoretical issues and questions are integrated..." (International Journal of Service Industry Management, May 2004) "...fine book..full of Read more...

 
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