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The Regis touch : new marketing strategies for uncertain times

Author: Regis McKenna
Publisher: Reading, Mass. : Addison-Wesley Pub. Co., ©1986.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Regis McKenna
ISBN: 0201139642 9780201139648
OCLC Number: 14517381
Notes: Includes index.
Description: xii, 178 pages : illustrations ; 24 cm
Responsibility: Regis McKenna.

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