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RE:imagining change : how to use story-based strategy to win campaigns, build movements, and change the world

Author: Patrick Reinsborough; Doyle Canning
Publisher: Oakland, CA : PM Press, ©2010.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Re:Imagining Change provides resources, theory, hands-on tools and illuminating case studies for the next generation of innovative change makers. This unique book explores how culture, media, memes, and narrative intertwine with social change strategies, and offers practical methods to amplify progressive causes in the popular culture."--Publisher's description.
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Document Type: Book
All Authors / Contributors: Patrick Reinsborough; Doyle Canning
ISBN: 9781604861976 1604861975
OCLC Number: 456175867
Description: 142 pages : illustrations ; 22 cm
Contents: pt. 1. Introduction: the power of story. From improvement to innovation --
Our approach: story-based strategy --
About re:imagining change. pt. 2. Narrative power analysis. We are made of stories --
Narrative power analysis --
Power and mythology --
Creation myths of the United States --
Filters vs facts --
Designer stories & the branded world --
Memes --
Control memes --
Applying narrative power analysis: elements of story. pt. 3. Winning the battle of the story. The story of the battle --
The battle of the story --
Framing the conflict --
Creating narrative frames --
Reframing --
Characters --
Imagery: show don't tell --
Foreshadowing --
Designing a framing narrative --
Action logic & metaverbs --
Going viral: meme campaigns. pt. 4. Points of intervention. Social change as intervention --
Point of production --
Point of destruction --
Point of consumption --
Point of decision --
Point of assumption --
Offering new futures --
Reframing debates --
Subverting spectacles --
Repurposing pop(ular) culture narratives --
Making the invisible visible. pt. 5. Changing the story. Strategic improvisation --
Greenpeace: save the whales --
Rural Vermont: one contaminated farm is one too many --
Protect our waters: our most precious resource --
The coalition of Immokalee workers: consciousness + commitment = change. pt. 6. Facing the ecological crisis: a call to innovation. Beyond talking points --
The slow-motion apocalypse --
Psychic breaks --
Toward ecological justice.
Responsibility: Patrick Reinsborough & Doyle Canning.

Abstract:

"Re:Imagining Change provides resources, theory, hands-on tools and illuminating case studies for the next generation of innovative change makers. This unique book explores how culture, media, memes, and narrative intertwine with social change strategies, and offers practical methods to amplify progressive causes in the popular culture."--Publisher's description.

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