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Reinventing you : define your brand, imagine your future

Author: Dorie Clark
Publisher: Boston, Mass. : Harvard Business Review Press, [2013] ©2013
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Whether you are still building your career or are on the road to reinvention, your personal brand is the ticket that will get you there. Consider this book your bus fare. In Reinventing You, strategy and communication consultant Dorie Clark provides a step-by-step guide to help you assess, build, and reinvent your personal brand. You may be taking on a new challenge or a career change, shifting into more meaningful  Read more...
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Document Type: Book
All Authors / Contributors: Dorie Clark
ISBN: 9781422144138 1422144135
OCLC Number: 807028875
Description: 226 pages ; 22 cm
Contents: The new branding landscape --
Recognize where you're starting --
Research your destination --
Test-drive your path --
Develop the skills you need --
Who's your mentor? --
Leverage your points of difference --
Build your narrative --
Reintroduce yourself --
Prove your worth --
Keep it going --
Epilogue: Make your reinvention work.
Responsibility: Dorie Clark.

Abstract:

Whether you are still building your career or are on the road to reinvention, your personal brand is the ticket that will get you there. Mixing personal stories with interviews and examples from  Read more...

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"The book is a lively read, interspersed with stories and interviews with well-known personalities like Al Gore, Seth Godin and Mark Zuckerberg" -- The Economic Times "Clark proposes a systematic Read more...

 
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