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Reklama, propagace a marketingová komunikace

Author: Kenneth E Clow; Donald Baack
Publisher: Brno : Computer Press, 2008.
Edition/Format:   Print book : Czech : Vyd. 1
Database:WorldCat
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Genre/Form: Příručky
Handbooks, manuals, etc
Document Type: Book
All Authors / Contributors: Kenneth E Clow; Donald Baack
ISBN: 9788025117699 8025117693
OCLC Number: 298779828
Notes: Přeloženo z angličtiny.
Terminologické slovníky.
Description: xx, 484 s. : barev. il. ; 30 cm
Responsibility: Kenneth E. Clow, Donald Baack ; [překlad Vladimír Paulíny].

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Linked Data


Primary Entity

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    library:oclcnum "298779828" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/xr> ;
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    schema:about <http://experiment.worldcat.org/entity/work/data/4495060574#Topic/advertising> ; # Advertising
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    schema:about <http://experiment.worldcat.org/entity/work/data/4495060574#Topic/communication_in_marketing> ; # Communication in marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/4495060574#Topic/reklama_a_propagace> ; # Reklama a propagace
    schema:bookEdition "Vyd. 1." ;
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    schema:creator <http://viaf.org/viaf/46048146> ; # Kenneth E. Clow
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