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Relational political marketing in party-centred democracies : because we deserve it

Author: Helene P M Johansen
Publisher: Burlington, Vt. : Ashgate, 2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

Offers a critical study of the way in which traditional market logic - derived from mainstream economics and managerial marketing - is commonly applied to democratic politics, within both political  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Johansen, Helene P.M.
Relational political marketing in party-centred democracies.
Burlington, Vt. : Ashgate, 2012
(DLC) 2011037640
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Helene P M Johansen
ISBN: 9781409439066 1409439062
OCLC Number: 785778044
Description: 1 online resource (xi, 224 pages) : illustrations
Contents: Preface --
Part I. Conceptual Whys and Contextual Wherefores: Some background and an introduction; Argument and theoretical ambitions; The contexts and some further clarifications --
Part II. Understanding Markets and Marketing --
Two Important Frameworks: The managerial perspective; The relational perspective; A comparison of the two --
Part III. Political Marketing --
Theorising Politics as 'Market': Contemporary political marketing --
review and critique; A relational approach to party-centred politics; Some normative implications and a conclusion; Bibliography; Index.
Responsibility: Helene P.M. Johansen.

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'Political marketing theory tends to offer universal models and truths. Helene Johansen challenges these, placing the party at the centre of discussion and arguing powerfully for a relational Read more...

 
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