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Relations à la marque et marques de la relation : [Regards croisés sur le management relationnel de la marque]

Author: David Dumont; Noël Albert
Publisher: Paris : L'Harmattan, DL 2010.
Edition/Format:   Print book : Biography : FrenchView all editions and formats
Publication:Marché & organisations, 12
Database:WorldCat
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Material Type: Biography
Document Type: Book
All Authors / Contributors: David Dumont; Noël Albert
ISBN: 9782296121799 2296121799
OCLC Number: 758341043
Notes: Numéro de : "Marché et organisations", ISSN 1953-6119, (2010)n° 12.
Description: 1 vol. (218 p.) : couv. ill. en coul. ; 22 cm.
Responsibility: sous la direction de David Dumont et Noël Albert.

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Linked Data


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