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Relationship marketing in sports

Author: André Bühler; Simon Chadwick; Gerd Nufer
Publisher: Amsterdam ; Boston : Butterworth-Heinemann/Elsevier, 2010.
Series: Sports marketing series.
Edition/Format:   eBook : Document : English : 1st edView all editions and formats
Database:WorldCat
Summary:
Relationship Marketing in Sports is the first book to consider the important topic of relationship marketing in a sports context by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, the book provides the reader  Read more...
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Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: André Bühler; Simon Chadwick; Gerd Nufer
ISBN: 9780750684958 075068495X 0080942334 9780080942339 9781136436161 1136436162
OCLC Number: 701596442
Description: 1 online resource (x, 198 pages) : illustrations.
Contents: Front Cover; Relationship Marketing in Sports; Copyright; Contents; Preface; CHAPTER 1 Introduction; CHAPTER 2 The Principles of Relationship Marketing; CHAPTER 3 Professional Sporting Organisations and their Relationships; CHAPTER 4 Relationship Marketing in Sports --
The Fan Perspective; CHAPTER 5 Relationship Marketing in Sports --
The Sponsor Perspective; CHAPTER 6 Relationship Marketing in Sports --
The Media Perspective; CHAPTER 7 The Extended Marketing Mix of Relationship Marketing in Sports; CHAPTER 8 Relationship Marketing in Sports --
Today and Tomorrow; References; Index.
Series Title: Sports marketing series.
Responsibility: André Bühler & Gerd Nufer.

Abstract:

Deals with the topic of relationship marketing in a sports context by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be  Read more...
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