skip to content
Relationship marketing in sports Preview this item
ClosePreview this item
Checking...

Relationship marketing in sports

Author: André Bühler; Simon Chadwick; Gerd Nufer
Publisher: Amsterdam ; Boston : Butterworth-Heinemann/Elsevier, 2010.
Series: Sports marketing series.
Edition/Format:   eBook : Document : English : 1st edView all editions and formats
Database:WorldCat
Summary:
Relationship Marketing in Sports is the first book to consider the important topic of relationship marketing in a sports context by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, the book provides the reader  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: André Bühler; Simon Chadwick; Gerd Nufer
ISBN: 9780750684958 075068495X 0080942334 9780080942339 9781136436161 1136436162
OCLC Number: 701596442
Description: 1 online resource (x, 198 pages) : illustrations.
Contents: Front Cover; Relationship Marketing in Sports; Copyright; Contents; Preface; CHAPTER 1 Introduction; CHAPTER 2 The Principles of Relationship Marketing; CHAPTER 3 Professional Sporting Organisations and their Relationships; CHAPTER 4 Relationship Marketing in Sports --
The Fan Perspective; CHAPTER 5 Relationship Marketing in Sports --
The Sponsor Perspective; CHAPTER 6 Relationship Marketing in Sports --
The Media Perspective; CHAPTER 7 The Extended Marketing Mix of Relationship Marketing in Sports; CHAPTER 8 Relationship Marketing in Sports --
Today and Tomorrow; References; Index.
Series Title: Sports marketing series.
Responsibility: André Bühler & Gerd Nufer.
More information:

Abstract:

Deals with the topic of relationship marketing in a sports context by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be  Read more...

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/701596442> # Relationship marketing in sports
    a schema:CreativeWork, schema:Book, schema:MediaObject ;
    library:oclcnum "701596442" ;
    library:placeOfPublication <http://dbpedia.org/resource/Boston> ; # Boston
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/ne> ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/293279177#Place/amsterdam> ; # Amsterdam
    schema:about <http://id.loc.gov/authorities/subjects/sh2010114553> ; # Sports--Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/293279177#Topic/games_gambling_sports> ; # GAMES--Gambling--Sports
    schema:about <http://experiment.worldcat.org/entity/work/data/293279177#Topic/travel_special_interest_sports> ; # TRAVEL--Special Interest--Sports
    schema:about <http://dewey.info/class/796.0698/e22/> ;
    schema:about <http://id.worldcat.org/fast/1130476> ; # Sports--Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/293279177#Topic/sports_&_recreation_reference> ; # SPORTS & RECREATION--Reference
    schema:about <http://experiment.worldcat.org/entity/work/data/293279177#Topic/sports_&_recreation_history> ; # SPORTS & RECREATION--History
    schema:about <http://experiment.worldcat.org/entity/work/data/293279177#Topic/sports_&_recreation_essays> ; # SPORTS & RECREATION--Essays
    schema:about <http://experiment.worldcat.org/entity/work/data/293279177#Topic/sport> ; # Sport
    schema:about <http://id.worldcat.org/fast/1093590> ; # Relationship marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/293279177#Topic/beziehungsmarketing> ; # Beziehungsmarketing
    schema:about <http://experiment.worldcat.org/entity/work/data/293279177#Topic/sports_&_recreation_business_aspects> ; # SPORTS & RECREATION--Business Aspects
    schema:bookEdition "1st ed." ;
    schema:bookFormat schema:EBook ;
    schema:contributor <http://viaf.org/viaf/106949275> ; # Simon Chadwick
    schema:contributor <http://viaf.org/viaf/152850387> ; # Gerd Nufer
    schema:creator <http://viaf.org/viaf/101173597> ; # André Bühler
    schema:datePublished "2010" ;
    schema:description "Front Cover; Relationship Marketing in Sports; Copyright; Contents; Preface; CHAPTER 1 Introduction; CHAPTER 2 The Principles of Relationship Marketing; CHAPTER 3 Professional Sporting Organisations and their Relationships; CHAPTER 4 Relationship Marketing in Sports -- The Fan Perspective; CHAPTER 5 Relationship Marketing in Sports -- The Sponsor Perspective; CHAPTER 6 Relationship Marketing in Sports -- The Media Perspective; CHAPTER 7 The Extended Marketing Mix of Relationship Marketing in Sports; CHAPTER 8 Relationship Marketing in Sports -- Today and Tomorrow; References; Index."@en ;
    schema:description "Relationship Marketing in Sports is the first book to consider the important topic of relationship marketing in a sports context by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, the book provides the reader with: - case studies from around the world to provide a uniquely global approach applicable worldwide - strong pedagogical features including learning outcomes, overviews, discussio."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/293279177> ;
    schema:genre "Electronic books"@en ;
    schema:inLanguage "en" ;
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/293279177#Series/sports_marketing_series> ; # Sports marketing series.
    schema:isSimilarTo <http://worldcat.org/entity/work/data/293279177#CreativeWork/> ;
    schema:name "Relationship marketing in sports"@en ;
    schema:productID "701596442" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/701596442#PublicationEvent/amsterdam_boston_butterworth_heinemann_elsevier_2010> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/293279177#Agent/butterworth_heinemann_elsevier> ; # Butterworth-Heinemann/Elsevier
    schema:url <http://www.myilibrary.com?id=295430> ;
    schema:url <http://www.tandfebooks.com/isbn/9780080942339> ;
    schema:url <http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780080942339> ;
    schema:url <http://site.ebrary.com/id/10589082> ;
    schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=548881> ;
    schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=473966> ;
    schema:url <http://www.123library.org/book_details/?id=76441> ;
    schema:workExample <http://worldcat.org/isbn/9780750684958> ;
    schema:workExample <http://worldcat.org/isbn/9781136436161> ;
    schema:workExample <http://worldcat.org/isbn/9780080942339> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/701596442> ;
    .


Related Entities

<http://dbpedia.org/resource/Boston> # Boston
    a schema:Place ;
    schema:name "Boston" ;
    .

<http://experiment.worldcat.org/entity/work/data/293279177#Agent/butterworth_heinemann_elsevier> # Butterworth-Heinemann/Elsevier
    a bgn:Agent ;
    schema:name "Butterworth-Heinemann/Elsevier" ;
    .

<http://experiment.worldcat.org/entity/work/data/293279177#Series/sports_marketing_series> # Sports marketing series.
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/701596442> ; # Relationship marketing in sports
    schema:name "Sports marketing series." ;
    schema:name "Sports marketing series" ;
    .

<http://experiment.worldcat.org/entity/work/data/293279177#Topic/beziehungsmarketing> # Beziehungsmarketing
    a schema:Intangible ;
    schema:name "Beziehungsmarketing"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/293279177#Topic/games_gambling_sports> # GAMES--Gambling--Sports
    a schema:Intangible ;
    schema:name "GAMES--Gambling--Sports"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/293279177#Topic/sports_&_recreation_business_aspects> # SPORTS & RECREATION--Business Aspects
    a schema:Intangible ;
    schema:name "SPORTS & RECREATION--Business Aspects"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/293279177#Topic/sports_&_recreation_essays> # SPORTS & RECREATION--Essays
    a schema:Intangible ;
    schema:name "SPORTS & RECREATION--Essays"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/293279177#Topic/sports_&_recreation_history> # SPORTS & RECREATION--History
    a schema:Intangible ;
    schema:name "SPORTS & RECREATION--History"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/293279177#Topic/sports_&_recreation_reference> # SPORTS & RECREATION--Reference
    a schema:Intangible ;
    schema:name "SPORTS & RECREATION--Reference"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/293279177#Topic/travel_special_interest_sports> # TRAVEL--Special Interest--Sports
    a schema:Intangible ;
    schema:name "TRAVEL--Special Interest--Sports"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2010114553> # Sports--Marketing
    a schema:Intangible ;
    schema:name "Sports--Marketing"@en ;
    .

<http://id.worldcat.org/fast/1093590> # Relationship marketing
    a schema:Intangible ;
    schema:name "Relationship marketing"@en ;
    .

<http://id.worldcat.org/fast/1130476> # Sports--Marketing
    a schema:Intangible ;
    schema:name "Sports--Marketing"@en ;
    .

<http://viaf.org/viaf/101173597> # André Bühler
    a schema:Person ;
    schema:familyName "Bühler" ;
    schema:givenName "André" ;
    schema:name "André Bühler" ;
    .

<http://viaf.org/viaf/106949275> # Simon Chadwick
    a schema:Person ;
    schema:birthDate "1964" ;
    schema:familyName "Chadwick" ;
    schema:givenName "Simon" ;
    schema:name "Simon Chadwick" ;
    .

<http://viaf.org/viaf/152850387> # Gerd Nufer
    a schema:Person ;
    schema:familyName "Nufer" ;
    schema:givenName "Gerd" ;
    schema:name "Gerd Nufer" ;
    .

<http://worldcat.org/isbn/9780080942339>
    a schema:ProductModel ;
    schema:isbn "0080942334" ;
    schema:isbn "9780080942339" ;
    .

<http://worldcat.org/isbn/9780750684958>
    a schema:ProductModel ;
    schema:isbn "075068495X" ;
    schema:isbn "9780750684958" ;
    .

<http://worldcat.org/isbn/9781136436161>
    a schema:ProductModel ;
    schema:isbn "1136436162" ;
    schema:isbn "9781136436161" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.