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|Additional Physical Format:||Print version:|
|Material Type:||Document, Internet resource|
|Document Type:||Internet Resource, Computer File|
|All Authors / Contributors:||
André Bühler; Simon Chadwick; Gerd Nufer
|ISBN:||9780750684958 075068495X 0080942334 9780080942339 9781136436161 1136436162|
|Description:||1 online resource (x, 198 pages) : illustrations.|
|Contents:||Front Cover; Relationship Marketing in Sports; Copyright; Contents; Preface; CHAPTER 1 Introduction; CHAPTER 2 The Principles of Relationship Marketing; CHAPTER 3 Professional Sporting Organisations and their Relationships; CHAPTER 4 Relationship Marketing in Sports --
The Fan Perspective; CHAPTER 5 Relationship Marketing in Sports --
The Sponsor Perspective; CHAPTER 6 Relationship Marketing in Sports --
The Media Perspective; CHAPTER 7 The Extended Marketing Mix of Relationship Marketing in Sports; CHAPTER 8 Relationship Marketing in Sports --
Today and Tomorrow; References; Index.
|Series Title:||Sports marketing series.|
|Responsibility:||André Bühler & Gerd Nufer.|
Deals with the topic of relationship marketing in a sports context by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. This book includes case studies from around the world to provide a global approach.
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