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Relationship marketing : own the market through strategic customer relationships.

Author: Regis McKenna
Publisher: Century Business, 1992.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Written by the author of "The Regis Touch", this book looks at how to build the crucial relationship with customers, suppliers, partners and distributors - which help a company to dominate its market.  Read more...

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Document Type: Book
All Authors / Contributors: Regis McKenna
ISBN: 0712655638 9780712655637
OCLC Number: 28182724
Description: xiii, 242 pages

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