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Relationship marketing : successful strategies for the age of the customer

Author: Regis McKenna
Publisher: Reading, Mass. : Addison-Wesley Pub. Co., ©1991.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Additional Physical Format: Online version:
McKenna, Regis.
Relationship marketing.
Reading, Mass. : Addison-Wesley Pub. Co., c1991
(OCoLC)756424535
Document Type: Book
All Authors / Contributors: Regis McKenna
ISBN: 0201567695 9780201567694
OCLC Number: 23973518
Description: xiii, 242 p. : ill. ; 24 cm.
Responsibility: Regis McKenna.

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