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Relationship marketing : successful strategies for the age of the customer

Author: Regis McKenna
Publisher: Reading, Mass. : Perseus, [1993]
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Regis McKenna
ISBN: 0201622408 9780201622409
OCLC Number: 154563456
Description: xiii, 242 pages : illustrations ; 24 cm
Responsibility: Regis McKenna.

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