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Relationship marketing : successful strategies for the age of the customer

Author: Regis McKenna
Publisher: Reading, Mass. : Perseus, [1993]
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate--and own--the market in the Age of the Customer.

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Document Type: Book
All Authors / Contributors: Regis McKenna
ISBN: 0201622408 9780201622409
OCLC Number: 154563456
Description: xiii, 242 pages : illustrations ; 24 cm
Contents: * Marketing is Everything * New Themes for New Marketing * Relationship Marketing: It All Starts with the Customer * Product Positioning: The Holistic Approach * Why Products Succeed: Why They Fail * Market Positioning: Developing Relationships * Communications: From Monologue to Dialogue * Corporate Positioning: Theres Only One Thing that Really Counts * Developing a Strategy: Knowledge Marketing and Experience Marketing * Things that Go Bump in the Night: The Ten Biggest Competitors * The LongRoad to Success: The Macintosh Story * Twenty-First Century Marketing * Test Your Marketing IQ
Responsibility: Regis McKenna.

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