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Relationship marketing : successful strategies for the age of the customer

Author: Regis McKenna
Publisher: Cambridge, Mass. : Perseus Books, ©1991.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Regis McKenna
ISBN: 0201622408 9780201622409 0201567695 9780201567694
OCLC Number: 757213971
Description: xiii, 242 p. : ill. ; 24 cm.
Responsibility: Regis McKenna.

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Linked Data


Primary Entity

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   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/328613#Place/cambridge_mass> ; # Cambridge, Mass.
   schema:about <http://experiment.worldcat.org/entity/work/data/328613#Topic/marketing_relationnel> ; # Marketing relationnel
   schema:about <http://experiment.worldcat.org/entity/work/data/328613#Topic/service_a_la_clientele> ; # Service à la clientèle
   schema:about <http://experiment.worldcat.org/entity/work/data/328613#Topic/relations_avec_la_clientele> ; # Relations avec la clientèle
   schema:about <http://experiment.worldcat.org/entity/work/data/328613#Topic/strategie_de_marketing> ; # Stratégie de marketing
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