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Relationship marketing : successful strategies for the age of the customer

Author: Regis McKenna
Publisher: Cambridge, Mass. : Perseus Books, ©1991.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Regis McKenna
ISBN: 0201622408 9780201622409 0201567695 9780201567694
OCLC Number: 757213971
Description: xiii, 242 p. : ill. ; 24 cm.
Responsibility: Regis McKenna.

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