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Relationships between providers and users of market research : the role of personal trust

Author: Christine Moorman; Rohit Deshpande; Gerald Zaltman
Publisher: Cambridge, Mass. : Marketing Science Institute, ©1993.
Series: Report (Marketing Science Institute), no. 93-111.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Christine Moorman; Rohit Deshpande; Gerald Zaltman
OCLC Number: 28932683
Notes: "Working paper."
"July 1993."
Description: 24 pages : illustrations ; 28 cm.
Series Title: Report (Marketing Science Institute), no. 93-111.
Responsibility: Christine Moorman, Rohit Deshpandé, Gerald Zaltman.

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