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Religions as brands : new perspectives on the marketization of religion and spirituality

Author: Jean-Claude Usunier; Jörg Stolz
Publisher: Farnham : Ashgate, [2014] ©2014
Series: Ashgate AHRC/ESRC religion and society series.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. This interdisciplinary book treats new developments in three fields that have hitherto evolved rather independently: (1) the  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Usunier, Jean-Claude.
Religions as Brands : New Perspectives on the Marketization of Religion and Spirituality.
Farnham : Ashgate Publishing Ltd, ©2014
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jean-Claude Usunier; Jörg Stolz
ISBN: 9781409467564 1409467562 1306284260 9781306284264 1317067096 9781317067092
OCLC Number: 865331780
Description: 1 online resource (xix, 256 pages) : illustrations.
Contents: Preface --
Part I Introduction --
1 Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality --
2 "9591": The Global Commoditization of Religions through GATS, WTO, and Marketing Practices --
Part II Marketing and Branding Religion and Spirituality --
3 The International Christian Fellowship (ICF): A Sociological Analysis of Religious Event Management --
4 Branding, Music, and Religion: Standardization and Adaptation in the Experience of the "Hillsong Sound" --
5 The Marketing of Spiritual Services and the Role of the Religious Entrepreneur --
6 Non-fortuitous Limits to the Concept of Branding in the Popularizing of "Justly Balanced Islam" in France --
7 Healing by Islam: Adoption of a Prophetic Rite --roqya--
by Salafists in France and Belgium --
Part III Religious and Spiritual Consuming --
8 Adding Imaginative Value: Religion, Marketing, and the Commodification of Social Action --
9 Is There Such a Thing as Religious Brand Loyalty? --
10 How Religious Affiliation Grouping Influences Sustainable Consumer Behavior Findings --
Part IV Economic Analyses of Religious Phenomena --
11 Sources of Religious Pluralism: Revisiting the Relationship between Pluralism and Participation --
12 Authority and Freedom: Economics and Secularization --
13 The "Business Model" of the Temple of Jerusalem: Jewish Monotheism as a Unique Selling Proposition --
Bibliography --
Index of Authors --
Index of Subjects.
Series Title: Ashgate AHRC/ESRC religion and society series.
Responsibility: edited by Jean-Claude Usunier, Jörg Stolz.

Abstract:

During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more,  Read more...

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'... brings together a wealth of sociological and marketing research and theory and research on the way that religions are forced to market themselves in order to be attractive to consumers.' Read more...

 
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