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The religious dimensions of advertising

Author: Tricia Sheffield; Palgrave Connect (Online service)
Publisher: New York : Palgrave Macmillan, 2006.
Series: Religion/culture/critique.
Edition/Format:   eBook : Document : English : 1st edView all editions and formats
Summary:
This groundbreaking work explores media scholar Sut Jhally?s thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions--analogous to Durkheim's description of objects as totems.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Sheffield, Tricia.
Religious dimensions of advertising.
New York : Palgrave Macmillan, 2006
(DLC) 2006043261
(OCoLC)65187380
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Tricia Sheffield; Palgrave Connect (Online service)
ISBN: 9780230601406 0230601405 1281360996 9781281360991 9781349535453 1349535451
OCLC Number: 314880412
Description: 1 online resource (xvi, 190 pages).
Contents: Preface * Introduction * Part I: Totemic Desires * On Religion * Marx and Commodities: Use-value and exchange value * The Fetishism of Commodities * Jhally?s Four Stages of Advertising * Advertising as Religion? * Part II: Worshiping a Totem: Emile Durkheim?s Theories of Religion * Durkheim?s Definition of Religion * Totemism * The God/Society Equation * Totemism and Advertising * Part III: Locating Religious Dimensions in the History of Advertising * 1880-1920: The Rise of Industrial Capitalism * 1920-1940:?Apostles of Modernity? * 1945-1960:?Realizing the American Dream? * 1960-1980: The Creative Revolution * 1980-2005: The Information Age: A Media Revolution * Part IV: The Religious Dimensions of Advertising in the --
Culture of Consumer Capitalism * Advertising as?Divine? Mediator * Advertising as Sacramentality * Advertising and Ultimate Concern * Part V: Refusing to be an Advertisement: Enacting Disruptive Performative Identities Against the Religious Dimensions of Advertising * Cultural Identity Formation * Policing the Body: Foucault?s Theory of the Body as Inscriptive Surface * Embodied Subjectivity and the Oppositional Gaze * Disruptive Performative Identities * A Counternarrative of Embodiment.
Series Title: Religion/culture/critique.
Responsibility: Tricia Sheffield.
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Abstract:

This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that  Read more...

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"Sheffield's book is meticulously researched and provides an excellent bibliography and overview of the work of key scholars of theology, communication, sociology, and cultural history." - Journal of Read more...

 
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