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Renegades write the rules : how the Digital Royalty use social media to innovate

Author: Amy Jo Martin
Publisher: San Francisco : Jossey-Bass, ©2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today's top celebrities, brands, and sports icons, and how you can follow their lead. Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Martin, Amy Jo, 1979-
Renegades write the rules.
San Francisco : Jossey-Bass, ©2012
(DLC) 2012027171
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Amy Jo Martin
ISBN: 9781118442289 1118442288 9781118442241 1118442245 9781118442302 111844230X 1118340515 9781118340516 9781283592680 1283592681
OCLC Number: 801355475
Description: 1 online resource
Contents: Foreword by Tony Hsieh ix 0 The Renegade Way 1 Rule 1 Be the Media 19 Rule 2 Show Some Skin 33 Rule 3 Unmask Your Motives 51 Rule 4 Get Comfortable Being Uncomfortable 69 Rule 5 Ask Forgiveness Rather Than Permission 91 Rule 6 Consensus Is the True Authority 111 Rule 7 There s a New ROI in Town 133 Rule 8 The Act of Good Can Be Scaled 149 The Next Chapter 171 Appendix A: Digital Royalty s Core Values 178 Appendix B: Lessons Learned 180 Notes 183 Acknowledgments 185 The Author 189 Index 191 To my Dad, my mentor renegade. I m forever grateful that you took me straight to the top of the double black diamond that day and made me skip the bunny slope. And to you, Mom, thank you for your constant empowerment. You re the most positive person I know. I love you both.
Responsibility: Amy Jo Martin.

Abstract:

Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today s top celebrities,  Read more...

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