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Renewing Unilever : transformation and tradition

Author: Geoffrey Jones
Publisher: Oxford ; New York : Oxford University Press, 2005.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Unilever is one of the world's largest suppliers of fast moving consumer goods in foods, home and personal care. It operates in over 100 countries. Its scope and scale make it a unique global corporation. Yet the story of Unilever is not simply a tale of corporate evolution: Unilever is a corporation that has a big impact on the lives of people round the world. Indeed, a Unilever brand can be found in one in every  Read more...
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Genre/Form: Electronic books
History
Additional Physical Format: Print version:
Jones, Geoffrey, 1952-
Renewing Unilever.
Oxford ; New York : Oxford University Press, 2005
(DLC) 2006295896
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Geoffrey Jones
ISBN: 0191556386 9780199269433 0199269432 9780199269440 0199269440 9780191556388 128134589X 9781281345899 9786611345891 6611345892
OCLC Number: 252697106
Awards: Winner of Winner of The 2007 Wadsworth Prize for Business History.
Description: 1 online resource (xvii, 447 pages, [24] pages of plates) : color illustrations
Contents: List of Plates; List of Illustrations; List of Figures; List of Tables; Introduction; Part I: Strategy and Performance; Part II: Dynamics and Routines; Epilogue; Appendix 1 The Special Committee and its Successors; Appendix 2 Unilever and its Major International Competitors; Notes; Bibliography; Index.
Responsibility: Geoffrey Jones.
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Abstract:

Unilever is one of the world's largest suppliers of fast moving consumer goods in foods, home and personal care. Unilever's operations cover food and home and personal care. This book takes the  Read more...

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Overall, this is a very good book and the author lived up to his promise of carrying out independent and critical research about the period between 1965 and 1990 in the history of the company. * Read more...

 
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