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RenGen, renaissance generation : the rise of the cultural consumer--and what it means to your business

Author: Patricia Martin
Publisher: Avon, Mass. : Platinum Press, ©2007.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"In this groundbreaking book, cultural specialist Patricia Martin challenges [presumptions] and argues that we are on the precipice of a major cultural renaissance."--Page 2 of cover.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Patricia Martin
ISBN: 9781598691344 1598691341
OCLC Number: 80360510
Description: xiv, 241 pages ; 20 cm
Contents: Preconditions for a rebirth --
Seeds of change : how a renaissance begins --
The beautiful mind --
The creative personality --
The economics of the RenGen --
The mind's eye : meet the RenGen aesthetic --
Youth culture --
RenGen spirituality --
The collaborative context : how the RenGen gets things done --
The RenGen company --
The catalytic people of a renaissance --
Second cities of the renaissance --
What will rule in a RenGen?
Responsibility: Patricia Martin.
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Abstract:

Portrays a picture of the American consumer as a thinking, expressive person. This book examines the factors that are giving rise to the renaissance, including a class of workers dedicated to  Read more...

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