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|Genre/Form:||Conference papers and proceedings
|Additional Physical Format:||Print version:
Round Table on Transport Economics (92nd : 1991 : Paris, France).
Report of the Ninety-Second Round Table on Transport Economics, held in Paris on 5th-6th December 1991 on the following topic.
Paris : European Conference of Ministers of Transport ; Washington, D.C. : OECD Publications and Information Centre [distributor], 1993
|Material Type:||Conference publication, Document, Government publication, International government publication, Internet resource|
|Document Type:||Internet Resource, Computer File|
|All Authors / Contributors:||European Conference of Ministers of Transport. Economic Research Centre.|
|Reproduction Notes:||Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL|
|Description:||1 online resource (193 pages) : illustrations, maps|
|Details:||Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.|
|Contents:||Introductory reports --
Behaviour begins in the mind / by Werner Brög: Germany: Preface. Everyday mobility. Possibilities for change. Communications. Strategy. Figures. Annex : thirteen rules for publicity work. Bibliography --
Marketing and service quality in public transport / by Eduard Albors: Spain: Introduction. Quality : the TMB's strategic objective. The quality chain : an analytic model of service quality. Application of the quality chain to TMB. Conclusions: Service quality and the Olympic Games. Figures --
Contributions and limits of marketing to Urban Public Transport : an analysis of the Lyons Urban area / by Bruno, Faivre d'Arcier and jean-Pierre Steffen: France: Introduction. Marketing of services and urban public transport. Some examples of the Lyons marketing approach. Pricing and demand for personalised service. Conclusion : How effective can marketing be? Tables. Figures. References. Annexes. Data on the Lyons Urban Area Network. Development of the marketing concept in Public Transport: Extracts from the report by the International Commission on Transport Economics --
Marketing and service quality in Public Transport / by Lennart Olsson: Sweden: Introduction. Organisation. Targets and strategies. Co-ordination. Fares. Radio communication. Information. Quality. A profitability approache. Speed and high comfort. Fast express services. Out-and-out express network. Commuter trains. Train pool. "West trains". Terminals. Marketing and creating an image. Target groups and individual travel. Figures --
Summary of discussions --
List of participants.
|Other Titles:||Marketing and service quality in public transport.
Round table 92.
- Transportation -- European Economic Community countries -- Marketing -- Congresses.
- Urban transportation policy -- European Economic Community countries -- Congresses.
- Transportation -- Marketing.
- Urban transportation policy.
- Europe -- European Economic Community countries.
- Transportes (aspectos economicos)
- TRANSPORT ECONOMICS.
- PUBLIC TRANSPORT.
- CASE STUDIES.