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Report of the Ninety-Second Round Table on Transport Economics, held in Paris on 5th-6th December 1991 on the following topic : marketing and service quality in public transport.

Author: European Conference of Ministers of Transport. Economic Research Centre.
Publisher: Paris : European Conference of Ministers of Transport ; Washington, D.C. : OECD Publications and Information Centre [distributor], 1993.
Edition/Format:   eBook : Document : Conference publication : International government publication : EnglishView all editions and formats
Database:WorldCat
Summary:
Faced with mounting deficits, public transport is in search of a new image. Above all, service quality must beadapted to customer needs. A whole range of possibilities exist to make public transport more appealing: more frequent and punctual service, better equipment, improved customer relations, electronic payment facilities and more convenient connections are just a few of these. Round Table 92 takes stock of what  Read more...
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Genre/Form: Conference papers and proceedings
Congresses
Additional Physical Format: Print version:
Round Table on Transport Economics (92nd : 1991 : Paris, France).
Report of the Ninety-Second Round Table on Transport Economics, held in Paris on 5th-6th December 1991 on the following topic.
Paris : European Conference of Ministers of Transport ; Washington, D.C. : OECD Publications and Information Centre [distributor], 1993
(DLC) 94208160
(OCoLC)29208448
Material Type: Conference publication, Document, Government publication, International government publication, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: European Conference of Ministers of Transport. Economic Research Centre.
ISBN: 9789282105412 9282105415
OCLC Number: 622840484
Reproduction Notes: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL
Description: 1 online resource (193 pages) : illustrations, maps
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contents: Introductory reports --
Behaviour begins in the mind / by Werner Brög: Germany: Preface. Everyday mobility. Possibilities for change. Communications. Strategy. Figures. Annex : thirteen rules for publicity work. Bibliography --
Marketing and service quality in public transport / by Eduard Albors: Spain: Introduction. Quality : the TMB's strategic objective. The quality chain : an analytic model of service quality. Application of the quality chain to TMB. Conclusions: Service quality and the Olympic Games. Figures --
Contributions and limits of marketing to Urban Public Transport : an analysis of the Lyons Urban area / by Bruno, Faivre d'Arcier and jean-Pierre Steffen: France: Introduction. Marketing of services and urban public transport. Some examples of the Lyons marketing approach. Pricing and demand for personalised service. Conclusion : How effective can marketing be? Tables. Figures. References. Annexes. Data on the Lyons Urban Area Network. Development of the marketing concept in Public Transport: Extracts from the report by the International Commission on Transport Economics --
Marketing and service quality in Public Transport / by Lennart Olsson: Sweden: Introduction. Organisation. Targets and strategies. Co-ordination. Fares. Radio communication. Information. Quality. A profitability approache. Speed and high comfort. Fast express services. Out-and-out express network. Commuter trains. Train pool. "West trains". Terminals. Marketing and creating an image. Target groups and individual travel. Figures --
Summary of discussions --
List of participants.
Other Titles: Marketing and service quality in public transport.
Round table 92.

Abstract:

Faced with mounting deficits, public transport is in search of a new image. Above all, service quality must beadapted to customer needs. A whole range of possibilities exist to make public transport more appealing: more frequent and punctual service, better equipment, improved customer relations, electronic payment facilities and more convenient connections are just a few of these. Round Table 92 takes stock of what is happening throughout Europe in this area. By comparing the interesting developments, a new image of public transport is slowly taking shape.

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