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Representing women : myths of femininity in the popular media

Author: Myra Macdonald
Publisher: London ; New York : E. Arnold ; New York, NY : Distributed exclusively in the USA by St. Martin's Press, 1995.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This text reassesses how women are talked about and constructed visually across a range of popular media. Arguing for the importance of a historical approach, this book examines continuities and  Read more...

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Document Type: Book
All Authors / Contributors: Myra Macdonald
ISBN: 0340632216 9780340632215 034058016X 9780340580165
OCLC Number: 32509531
Description: v, 250 pages : illustrations ; 25 cm
Contents: pt. I. Discourse, consumerism, femininity. 1. Disciplined approaches: redefining femininity. 2. Voices off: women, discourse and the media. 3. From Mrs Happyman to kissing chaps goodbye: advertising reconstructs femininity --
pt. II. Feminine myths: replay or fast forward? 4. Enigma variations. 5. Caring and sharing. 6. Sex 'n spice. 7. Refashioning the body.
Responsibility: Myra Macdonald.
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'...an extremely useful synthesis of examinations of media images.' Choice 'Macdonald's clarity of style will make this a useful text for undergraduate students.' Professor Sheila Whiteley, Salford Read more...

 
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