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Republic of spin : an inside history of the American presidency

Author: David Greenberg
Publisher: New York : W.W. Norton & Company, 2016.
Edition/Format:   eBook : Document : Biography : English : First editionView all editions and formats
Summary:
"The most powerful political tool of the modern presidency is control of the message and the image. The Greeks called it 'rhetoric, ' Gilded Age politicians called it 'publicity, ' and some today might call it 'lying, ' but spin is a built-in feature of American democracy. Presidents deploy it to engage, persuade, and mobilize the people--in whom power ultimately resides. Presidential historian David Greenberg  Read more...
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Genre/Form: Biographies
Electronic books
Biography
History
Additional Physical Format: Print version:
Greenberg, David, 1968-
Republic of spin.
(DLC) 2015031998
(OCoLC)909974325
Material Type: Biography, Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: David Greenberg
ISBN: 9780393285505 0393285502
OCLC Number: 934635482
Description: 1 online resource (xvii, 540 pages, 16 unnumbered pages of plates) : illustrations
Contents: Introduction: A world of spin --
Part I. The age of publicity --
Theodore Roosevelt and the public presidency --
William McKinley and the passing of the old order --
The rise of public opinion --
TR and "the fair-haired" --
Muckraking and its critics --
The passion of Upton Sinclair --
The dawn of public relations --
Wilson speaks --
Pitiless publicity --
The press agents' war --
The journey of George Creel --
Disillusionment --
Part II. The age of ballyhoo --
Return to normalcy --
Walter Lippmann and the problem of the majority --
The likes and dislikes of H.L. Mencken --
Bruce Barton and the soul of the 1920s --
"Silent Cal" --
The overt acts of Edward Bernays --
Master of emergencies --
Part III. The age of communication --
Tuned to Roosevelt --
Nazism and propaganda --
The dark side of radio --
Campaigns, inc --
The wizard of Washington --
The road to war --
The facts and figures of Archibald MacLeish --
Propaganda and the "Good War" --
Part IV. The age of news management --
The underestimation of Harry Truman --
George Gallup and the promise of scientific polling --
Psychological warfare --
Eisenhower answers America --
Salesmanship and secrecy --
The TV president --
"Atoms for peace" --
Vance Packard and the anxiety of persuasion --
Part V. The age of image making --
Theodore H. White and the unmaking of presidential mystique --
The great debates --
The politics of image --
The Kennedy mystique --
News management in Camelot --
Crisis --
"Let us continue" --
The credibility gap --
The new politics --
Part VI. The age of spin --
Richard Nixon and the permanent campaign --
The Reagan apotheosis --
Spinning out of control --
George W. Bush and the "truthiness" problem --
Barack Obama and the spin of no spin.
Responsibility: David Greenberg.

Abstract:

Republic of Spin illuminates the power of image crafting and its limits-its capacity not only to mislead but also to lead.  Read more...

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"From Teddy Roosevelt to Barack Obama, David Greenberg has written a brilliant, fast-moving narrative history of the leaders who have defined the modern American presidency." -- Bob Woodward - The Read more...

 
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