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Reputation management

Author: Sabrina Helm; Kerstin Liehr-Gobbers; Christopher Storck
Publisher: Berlin ; New York : Springer, ©2011
Series: Management for professionals
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Reputation is one of the most complex assets of an organization. Despite the call for consistent management of corporate reputatation, comprehensive approaches to measure and steer a company's reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, prceptions and corporate reality in order to foster behavior that helps a company achieve its business goals
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Document Type: Book
All Authors / Contributors: Sabrina Helm; Kerstin Liehr-Gobbers; Christopher Storck
ISBN: 9783642192654 3642192653
OCLC Number: 900288858
Description: vii, 297 s. : illustrations ; 25 cm
Contents: pt. 1. Introduction --
pt. 2. Approaching corporate reputation --
pt. 3. Measures and impacts --
pt. 4. Reputation management in practice --
pt. 5. Future trends of reputation management
Series Title: Management for professionals
Responsibility: Sabrina Helm, Kerstin Liehr-Gobbers, Christopher Storck, editors

Abstract:

This book provides a general overview of the state-of-art and future trends in reputation management. It describes tools to measure corporate reputation and helps a company to optimize its  Read more...

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