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Research methods and techniques in public relations and advertising

Author: Bayram Oğuz Aydın; Emine Şahin
Publisher: New York : Peter Lang, [2017]
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics  Read more...

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Document Type: Book
All Authors / Contributors: Bayram Oğuz Aydın; Emine Şahin
ISBN: 9783631718766 3631718764
OCLC Number: 974700314
Description: 223 pages ; 21 cm
Contents: Introduction --
Netnographical analysis of voting preferences of women in online communities in terms of basic values --
Using fear appeal in political advertisements and its effect on audiences : an experiemental study --
Case analysis in crisis communication : analysis of a sample case which became a political crisis with the news "they did not scan the testicle" --
Discourse analysis in relation to a social movement --
A research on the importance grading of public relations applications fields : application of the delphi method --
Survey as a quantitative research method --
A focus group research --
Advertisement ethics and legal regulations from the perspective of advertisement practitioners : a grounded theory analysis --
Public relations perception of graduate students : their employment and career expectations --
Authors.
Responsibility: Bayram Oğuz Aydin, Emine Şahin (eds.).

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