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Research methods for business students

Author: M N K Saunders; Philip Lewis; Adrian Thornhill
Publisher: New York : Prentice Hall, ©2009.
Edition/Format:   Print book : English : 5th edView all editions and formats
Summary:
Using real-life case studies and written with a student-centred approach, this 5th edition provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: M N K Saunders; Philip Lewis; Adrian Thornhill
ISBN: 9780273716860 0273716867
OCLC Number: 298611650
Description: xxi, 614 pages : color illustrations ; 27 cm
Contents: The nature of business and management research and structure of this book --
Formulating and clarifying the research topic --
Critically reviewing the literature --
Understanding research philosophies and approaches --
Formulating the research design --
Negotiating access and research ethics --
Selecting samples --
Using secondary data --
Collecting primary data through observation --
Collecting primary data using semi-structured, in-depth and group interviews --
Collecting primary data using questionnaires --
Analysing quantitative data --
Analysing qualitative data --
Writing and presenting your project report.
Responsibility: Mark Saunders, Philip Lewis, Adrian Thornhill.
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Abstract:

Using real-life case studies and written with a student-centred approach, this 5th edition provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.

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