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Research methods for leisure and tourism : a practical guide

Author: Anthony James Veal; Institute of Leisure & Amenity Management (Great Britain)
Publisher: London : Pitman [in association with] Institute of Leisure and Amenity Management, 1997.
Series: Leisure management series.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:

This edition retains the wide coverage of tourism and specific marketing of the first edition and, in addition, provides material covering recent developments. The book is practical in manner,  Read more...

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Document Type: Book
All Authors / Contributors: Anthony James Veal; Institute of Leisure & Amenity Management (Great Britain)
ISBN: 0273620525 9780273620525
OCLC Number: 37467022
Credits: At foot of t.p.: ILAM.
Performer(s): At foot of title page: ILAM, Institute of Leisure and Amenity Management.
Description: xv, 320 pages : illustrations ; 24 cm.
Contents: List of figures --
List of tables --
List of case studies --
Foreword --
Preface --
1. Introduction: the what, why and who of leisure and tourism research --
2. Approaches to leisure and tourism research --
3. Starting out: research plans and proposals --
4. The range of research methods --
5. Reviewing the literature --
6. Secondary data: sources and analysis --
7. Observation --
8. Qualitative methods --
9. Questionnaire surveys --
10. Questionnaire design --
11. Research practice --
12. Sampling --
13. Survey analysis --
14. Statistical analysis --
15. Preparing a research report --
References --
Index.
Series Title: Leisure management series.
Responsibility: A.J. Veal.

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