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Research methods in business studies : a practical guide

Author: Pervez N Ghauri; Kjell Grønhaug; Ivar Kristianslund
Publisher: New York : Prentice Hall, 1995.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Demonstrates to students the importance of a scientific approach to business research and problem-solving projects. This guide shows how to formulate a problem and choose a research method, and how  Read more...

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Additional Physical Format: Online version:
Ghauri, Pervez N., 1948-
Research methods in business studies.
New York : Prentice Hall, 1995
(OCoLC)604058747
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Pervez N Ghauri; Kjell Grønhaug; Ivar Kristianslund
ISBN: 0130157104 9780130157102
OCLC Number: 30915453
Description: xiii, 162 pages : illustrations ; 24 cm
Contents: 1. Introduction --
2. Research in business studies --
3. Problem formulation and problem handling in (practical) research --
4. Research designs --
5. Measurements: mapping the empirical world --
6. Data collection and sources --
7. Sampling --
8. Qualitative methods --
9. Data analysis --
10. Writing the final report.
Responsibility: Pervez N. Ghauri, Kjell Grønhaug, Ivar Kristianslund.

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