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Response latency : new measure of advertising

Author: James MacLachlan
Publisher: New York : Advertising Research Foundation, ©1977.
Series: Monograph
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Additional Physical Format: Online version:
MacLachlan, James, 1934-
Response latency.
New York : Advertising Research Foundation, ©1977
(OCoLC)654560015
Document Type: Book
All Authors / Contributors: James MacLachlan
OCLC Number: 3508650
Notes: Originally presented as the author's thesis, University of California, Berkeley.
Description: v, 182, [9] pages : illustrations ; 23 cm.
Series Title: Monograph
Responsibility: James MacLachlan.

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