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Response : the complete guide to profitable direct marketing

Author: Lois K Geller
Publisher: New York : Oxford University Press, 2002.
Edition/Format:   eBook : Document : English : Rev. and expandedView all editions and formats
Summary:

Direct marketing is the single most effective way to sell products and services. Geller guides the reader through a program of budgeting, forecasting, building lists, choosing suppliers, and  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Geller, Lois K., 1944-
Response.
New York : Oxford University Press, 2002
(DLC) 2002006543
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Lois K Geller
OCLC Number: 646787500
Description: 1 online resource (xxi, 360 pages) : illustrations
Responsibility: Lois K. Geller.

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"What's so unique about Response is that it brings direct marketing to life-it offers insider information and only could have been written by someone who has tremendous knowledge and depth of Read more...

 
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