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Restaurant and fast food site selection

Author: John C Melaniphy
Publisher: New York : Wiley, ©1992.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Outlines the principles for the selection of restaurant and fast food venues, such as location criteria, demographics and market sales. The text provides an analysis of successful operations and  Read more...

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Details

Document Type: Book
All Authors / Contributors: John C Melaniphy
ISBN: 0471557161 9780471557166
OCLC Number: 24502684
Notes: Spine title: Restaurant & fast food site selection.
Includes index.
Description: xii, 388 pages : maps ; 24 cm
Contents: THE TOOLS: Principles of Restaurant and Fast Food Site Selection; Types of Restaurant and Fast Food Locations; Customer Profile; Trade Areas; Locational Criteria; APPLICATION: Market Structure; Field Work Procedures; Demographics and Their Meaning; Competition; Visibility and Exposure; Market Employment; Income and Expenditure Dynamics; Generative Areas; Market Penetration; Estimating Sales; Computers and Site Selection; Prioritizing Markets and Saturation Strategy; IMPLEMENTATION: Site Selection Procedures and Guidelines; Site Economics and the Deal; Parking Guidelines; Zoning and the Approval Process; SPECIAL CONSIDERATIONS: Downtown Locations; Major Shopping Centres and Malls; Food Courts.
Other Titles: Restaurant & fast food site selection
Responsibility: John C. Melaniphy.

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Linked Data


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