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Retail design

Author: Lynne Mesher
Publisher: Lausanne, Switzerland : AVA Pub. ; La Vergne, TN : Distributed in the USA by Ingram Publisher Services, ©2010.
Series: Basics interior design, 01.; AVA academia.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Mesher, Lynne.
Retail design.
Lausanne, Switzerland : AVA Pub. ; La Vergne, TN : Distributed in the USA by Ingram Publisher Services, ©2010
(OCoLC)506253040
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Lynne Mesher
ISBN: 9782940439492 2940439494
OCLC Number: 655853842
Description: 1 online resource (183 pages) : illustrations (chiefly color).
Contents: Branding and identity --
What is branding? --
Developing a brand --
Selling the brand --
Retail sectors --
Food --
Fashion --
Home --
Leisure and entertainment --
Retail sites --
Department stores --
High street --
Shopping centres --
Out-of-town shopping --
The concourse --
Alternative venues --
The retail environment --
Retail and sustainability --
Materials --
Lighting --
Climate and sound --
Methods of organising space --
Principles of retail organisation --
Merchandising --
Service and ancillary space --
Design detail --
The shop façade --
Interior architecture --
Fixtures and fittings.
Series Title: Basics interior design, 01.; AVA academia.
Responsibility: Lynne Mesher.

Abstract:

A guide to creating retail spaces that offer an enticing spatial experience to customers. This book discusses the retail space in relation to its environment, and introduces methods of manipulating  Read more...

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"It's time to get back to basics with this straightforward and comprehensive guide to retail design. Everyone knows that innovation, consumer appeal, and a competitive edge are keystones to a Read more...

 
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