doorgaan naar inhoud
Retail internationalization in emerging countries : the positioning of global retail brands in China Voorbeeldweergave van dit item
SluitenVoorbeeldweergave van dit item
Bezig met controle...

Retail internationalization in emerging countries : the positioning of global retail brands in China

Auteur: Karin Pennemann
Uitgever: Wiesbaden : Gabler ; London : Springer [distributor], 2013.
Serie: Gabler research., Retailing and international marketing.
Editie/Formaat:   eBoek : Document : EngelsAlle edities en materiaalsoorten bekijken.
Database:WorldCat
Samenvatting:
Retail firms have internationalized aggressively, first into developed countries and then into developing countries. Doing business in emerging countries offers growth opportunities, but also holds some uncertainties due to the lack of knowledge on whether international retailers can succeed with a global brand in business that was originally local. To expand on this issue, Karin Pennemann discusses successful  Meer lezen...
Beoordeling:

(nog niet beoordeeld) 0 met beoordelingen - U bent de eerste

Onderwerpen
Meer in deze trant

 

Zoeken naar een online exemplaar

Links naar dit item

Zoeken naar een in de bibliotheek beschikbaar exemplaar

&AllPage.SpinnerRetrieving; Bibliotheken met dit item worden gezocht…

Details

Genre/Vorm: Electronic books
Genre: Document, Internetbron
Soort document: Internetbron, Computerbestand
Alle auteurs / medewerkers: Karin Pennemann
ISBN: 9783834944924 3834944920
OCLC-nummer: 847168087
Opmerkingen: "Dissertation, Universität Trier, 2013"--Title page verso.
Beschrijving: 1 online resource.
Inhoud: Introduction --
Study 1: Building Retailer Brand Equity Based on Perceived Brand Globalness: The Role of Country of Origin --
Study 2: The Value Creation Process to Retail Patronage: Whether Retailers Benefit from Perceived Brand Globalness or Localness --
Study 3: Analyzing the Reciprocity between Corporate and Store Images: The Moderating Roles of Evaluation Approaches and Corporate Brand Dominance --
Final Remarks.
Serietitel: Gabler research., Retailing and international marketing.
Verantwoordelijkheid: Karin Pennemann.
Meer informatie:

Fragment:

Retail firms have internationalized aggressively, first into developed countries and then into developing countries. Doing business in emerging countries offers growth opportunities, but also holds some uncertainties due to the lack of knowledge on whether international retailers can succeed with a global brand in business that was originally local. To expand on this issue, Karin Pennemann discusses successful positioning options for retail brands in the context of emerging countries and draws implications for retailers' international brand management. Her research identifies the importance of perceived brand globalness, the underlying value creation process, and the relevance of cultural differences in international retail brand management. Contents · Internationalization of Retail Firms in Emerging Countries · Meaning, Importance, and Value Creation Process of Perceived Brand Globalness as a Retailer's Tool for Success in Emerging Countries · International Retail Brand Management Target Groups · Academics and students of business administration with a focus on international marketing and management · Managers of retail and service firms, as well as international marketing managers The Author Dr. Karin Pennemann gained her doctoral degree at the Institute for Marketing and Retailing of Trier University. Her work was acknowledged by the American Marketing Association. She works in the strategy development department of a leading international company. The Editors The series Handel und Internationales Marketing/Retailing and International Marketing is edited by Prof. Dr. Bernhard Swoboda and Prof. Dr. Thomas Foscht.

Beoordelingen

Beoordelingen door gebruikers
Beoordelingen van GoodReads worden opgehaald...
Bezig met opvragen DOGObooks-reviews...

Tags

U bent de eerste.
Bevestig deze aanvraag

Misschien heeft u dit item reeds aangevraagd. Selecteer a.u.b. Ok als u toch wilt doorgaan met deze aanvraag.

Gekoppelde data


<http://www.worldcat.org/oclc/847168087>
library:oclcnum"847168087"
library:placeOfPublication
library:placeOfPublication
library:placeOfPublication
rdf:typeschema:MediaObject
rdf:typeschema:Book
rdf:valueUnknown value: dct
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
<http://id.worldcat.org/fast/976822>
rdf:typeschema:Intangible
schema:name"International business enterprises--Marketing."@en
schema:bookFormatschema:EBook
schema:creator
schema:datePublished"2013"
schema:description"Retail firms have internationalized aggressively, first into developed countries and then into developing countries. Doing business in emerging countries offers growth opportunities, but also holds some uncertainties due to the lack of knowledge on whether international retailers can succeed with a global brand in business that was originally local. To expand on this issue, Karin Pennemann discusses successful positioning options for retail brands in the context of emerging countries and draws implications for retailers' international brand management. Her research identifies the importance of perceived brand globalness, the underlying value creation process, and the relevance of cultural differences in international retail brand management. Contents · Internationalization of Retail Firms in Emerging Countries · Meaning, Importance, and Value Creation Process of Perceived Brand Globalness as a Retailer's Tool for Success in Emerging Countries · International Retail Brand Management Target Groups · Academics and students of business administration with a focus on international marketing and management · Managers of retail and service firms, as well as international marketing managers The Author Dr. Karin Pennemann gained her doctoral degree at the Institute for Marketing and Retailing of Trier University. Her work was acknowledged by the American Marketing Association. She works in the strategy development department of a leading international company. The Editors The series Handel und Internationales Marketing/Retailing and International Marketing is edited by Prof. Dr. Bernhard Swoboda and Prof. Dr. Thomas Foscht."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/1434039770>
schema:genre"Electronic books"@en
schema:inLanguage"en"
schema:isPartOf
schema:name"Retail internationalization in emerging countries the positioning of global retail brands in China"@en
schema:publication
schema:publisher
schema:publisher
schema:url
schema:url<http://www.myilibrary.com?id=517350>
schema:url<http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=589186>
schema:url<http://site.ebrary.com/id/10716735>
schema:workExample
schema:workExample
wdrs:describedby

Content-negotiable representations

Venster sluiten

Meld u aan bij WorldCat 

Heeft u geen account? U kunt eenvoudig een nieuwe gratis account aanmaken.