skip to content
Retail Internationalization in Emerging Countries : The Positioning of Global Retail Brands in China Preview this item
ClosePreview this item
Checking...

Retail Internationalization in Emerging Countries : The Positioning of Global Retail Brands in China

Author: Karin Pennemann
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden, 2013.
Series: Reihe Handel und Internationales Marketing
Edition/Format:   Computer file : EnglishView all editions and formats
Database:WorldCat
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Online-Publikation
Material Type: Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Karin Pennemann
ISBN: 9783834944917 3834944912 9783834944924 3834944920
OCLC Number: 874343492
Description: XIX, 179 p. 18 illus
Contents: Reciprocity between Retailer's Corporate Image and Store Image.- The Effect of Perceived Brand Globalness on Retailer Brand Equity.- The Globalness Route: How Consumer and Brand Level Factors change the Route to Success.
Series Title: Reihe Handel und Internationales Marketing
Responsibility: Karin Pennemann.
More information:

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/874343492> # Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China
    a bgn:ComputerFile, schema:CreativeWork ;
   library:oclcnum "874343492" ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/1434039770#Place/wiesbaden> ; # Wiesbaden
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/gw> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/1434039770#Topic/einzelhandel> ; # Einzelhandel
   schema:about <http://experiment.worldcat.org/entity/work/data/1434039770#Topic/kulturelle_identitat> ; # Kulturelle Identität
   schema:about <http://experiment.worldcat.org/entity/work/data/1434039770#Place/schwellenlander> ; # Schwellenländer.
   schema:about <http://experiment.worldcat.org/entity/work/data/1434039770#Topic/internationales_marketing> ; # Internationales Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/1434039770#Place/china> ; # China.
   schema:about <http://experiment.worldcat.org/entity/work/data/1434039770#Topic/markenpolitik> ; # Markenpolitik
   schema:creator <http://experiment.worldcat.org/entity/work/data/1434039770#Person/pennemann_karin> ; # Karin Pennemann
   schema:datePublished "2013" ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/1434039770> ;
   schema:genre "Online-Publikation" ;
   schema:inLanguage "en" ;
   schema:isPartOf <http://experiment.worldcat.org/entity/work/data/1434039770#Series/reihe_handel_und_internationales_marketing> ; # Reihe Handel und Internationales Marketing
   schema:name "Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China" ;
   schema:numberOfPages "179" ;
   schema:productID "874343492" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/874343492#PublicationEvent/wiesbaden_springer_fachmedien_wiesbaden_2013> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/1434039770#Agent/springer_fachmedien_wiesbaden> ; # Springer Fachmedien Wiesbaden
   schema:url <http://dx.doi.org/10.1007/978-3-8349-4492-4> ;
   schema:workExample <http://worldcat.org/isbn/9783834944917> ;
   schema:workExample <http://worldcat.org/isbn/9783834944924> ;
   schema:workExample <http://dx.doi.org/10.1007/978-3-8349-4492-4> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/874343492> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/1434039770#Agent/springer_fachmedien_wiesbaden> # Springer Fachmedien Wiesbaden
    a bgn:Agent ;
   schema:name "Springer Fachmedien Wiesbaden" ;
    .

<http://experiment.worldcat.org/entity/work/data/1434039770#Series/reihe_handel_und_internationales_marketing> # Reihe Handel und Internationales Marketing
    a bgn:PublicationSeries ;
   schema:hasPart <http://www.worldcat.org/oclc/874343492> ; # Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China
   schema:name "Reihe Handel und Internationales Marketing" ;
    .

<http://experiment.worldcat.org/entity/work/data/1434039770#Topic/internationales_marketing> # Internationales Marketing
    a schema:Intangible ;
   schema:name "Internationales Marketing" ;
    .

<http://experiment.worldcat.org/entity/work/data/1434039770#Topic/kulturelle_identitat> # Kulturelle Identität
    a schema:Intangible ;
   schema:name "Kulturelle Identität" ;
    .

<http://worldcat.org/isbn/9783834944917>
    a schema:ProductModel ;
   schema:isbn "3834944912" ;
   schema:isbn "9783834944917" ;
    .

<http://worldcat.org/isbn/9783834944924>
    a schema:ProductModel ;
   schema:isbn "3834944920" ;
   schema:isbn "9783834944924" ;
    .

<http://www.worldcat.org/title/-/oclc/874343492>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
   schema:about <http://www.worldcat.org/oclc/874343492> ; # Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China
   schema:dateModified "2016-05-10" ;
   void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.