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Retail management

Author: Chetan Bajaj; Nidhi V Srivastava; Rajneesh Tuli
Publisher: New Delhi ; Oxford : Oxford University Press, 2005.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This comprehensive textbook, tailored to meet the needs of MBA students studying retail management in India, contains detailed analysis of marketing management, market segmentation as well as product  Read more...

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Document Type: Book
All Authors / Contributors: Chetan Bajaj; Nidhi V Srivastava; Rajneesh Tuli
ISBN: 019566986X 9780195669862
OCLC Number: 65462163
Description: x, 698 pages : illustrations, map ; 24 cm
Responsibility: Chetan Bajaj, Nidhi V Srivastava, Rajneesh Tuli.

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