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Retail Management.

Author: Suja R Nair
Publisher: Mumbai : Global Media, 2008.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Nair, Suja R.
Retail Management.
Mumbai : Global Media, ©2008
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Suja R Nair
ISBN: 9788183186575 8183186572
OCLC Number: 945865062
Description: 1 online resource (489 pages)
Contents: Cover ; contents; part 1 : introduction and role of research in retailing; introduction to retail management ; retail market strategy and consumerism ; research for retailing ; part 2 : planning and other management functions ; planning and merchandise management for retail outlets ; finance and location strategies for retailing ; location selection and human resource management ; marketing management and related issues in retailing ; part 3 : stores management and information technology ; store loyalty management and visual merchandising. RETAILING AND INFORMATION TECHNOLOGY (IT) SUPPORT SYSTEMS PART 4 : SUPPLY CHAIN, CUSTOMER SERVICES AND RELATIONSHIP MANAGEMENT ; SUPPLY CHAIN MANAGEMENT ; IMPORTANCE OF CUSTOMER SERVICE AND QUALITY MANAGEMENT ; CUSTOMER RELATIONSHIP MANAGEMENT ; PART 5 : MANAGEMENT OF WOES, FRANCHISING, BRAND AND MALLS; COMMON WOES IN RETAILING ; FRANCHISING, BRAND AND MALL MANAGEMENT ; PART 6 : CASES ; CAFE' COFFEE DAY ; TANISHQ; SUBHIKSHA DISCOUNT STORES ; NIRULA'S ; HOT BREADS; BOOK CAFE; McDONALDS INDIA; GODREJ & BOYCE'S RETAIL OUTLETS ; SHOPPERS' STOP ; 'MULTINATIONAL FAST FOOD CHAINS IN INDIA.

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