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Retail marketing and branding : a definitive guide to maximizing ROI

Author: Jesko Perrey; Dennis Spillecke
Publisher: Chichester : Wiley, 2013.
Series: Perspectives on consumer industries & retail
Edition/Format:   eBook : Document : English : 2nd edView all editions and formats
Summary:
"Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters"--Provided by  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Perrey, Jesko.
Retail marketing and branding.
Chichester : Wiley, 2013
(OCoLC)806199782
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jesko Perrey; Dennis Spillecke
ISBN: 9781118489505 1118489500 9781118489512 1118489519 1283893304 9781283893305
OCLC Number: 823227793
Notes: Previous edition: 2011.
Includes index.
Description: 1 online resource (374 pages) : illustrations.
Contents: pt. 1. Building superior retail brands --
pt. 2. Optimizing marketing ROI --
pt. 3. Ten perspectives on retail marketing.
Series Title: Perspectives on consumer industries & retail
Responsibility: Jesko Perrey and Dennis Spillecke.

Abstract:

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.  Read more...

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