skip to content
Retail marketing plans : how to prepare them, how to use them Preview this item
ClosePreview this item
Checking...

Retail marketing plans : how to prepare them, how to use them

Author: Malcolm McDonald; Christopher C S Tideman; Chartered Institute of Marketing.
Publisher: Oxford : Published on behalf of the Chartered Institute of Marketing [by] Butterworth-Heinemann, 1993
Series: Marketing series., Professional development.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This text addresses marketing planning applied in a retailing context to give readers an insight into the strategies they should be adopting. The book is intended to show marketing managers and  Read more...

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Malcolm McDonald; Christopher C S Tideman; Chartered Institute of Marketing.
ISBN: 0750620218 9780750620215
OCLC Number: 35277229
Notes: Includes index.
Description: xi, 338 pages : illustrations, forms ; 24 cm.
Contents: Understanding retail operations; satisfying the customer; developing the catalogue; pricing; communication; distribution planning for action.
Series Title: Marketing series., Professional development.
Responsibility: Malcolm H.B. McDonald and Christopher C.S. Tideman.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/35277229> # Retail marketing plans : how to prepare them, how to use them
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "35277229" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/3901185573#Place/oxford> ; # Oxford
   schema:about <http://id.worldcat.org/fast/870196> ; # Communication in marketing
   schema:about <http://dewey.info/class/658.87/e20/> ;
   schema:about <http://id.loc.gov/authorities/subjects/sh2008107431> ; # Marketing--Planning
   schema:about <http://id.worldcat.org/fast/1010240> ; # Marketing--Planning
   schema:about <http://experiment.worldcat.org/entity/work/data/3901185573#Thing/retail_trades> ; # Retail trades
   schema:about <http://id.worldcat.org/fast/1096067> ; # Retail trade
   schema:bookFormat bgn:PrintBook ;
   schema:contributor <http://viaf.org/viaf/124248697> ; # Chartered Institute of Marketing.
   schema:contributor <http://viaf.org/viaf/63222575> ; # Christopher C. S. Tideman
   schema:creator <http://viaf.org/viaf/27154890> ; # Malcolm McDonald
   schema:datePublished "1996" ;
   schema:datePublished "1993" ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/3901185573> ;
   schema:inLanguage "en" ;
   schema:isPartOf <http://experiment.worldcat.org/entity/work/data/3901185573#Series/the_marketing_series_professional_development> ; # The Marketing series. Professional development
   schema:isPartOf <http://experiment.worldcat.org/entity/work/data/3901185573#Series/marketing_series> ; # Marketing series.
   schema:name "Retail marketing plans : how to prepare them, how to use them"@en ;
   schema:productID "35277229" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/35277229#PublicationEvent/oxford_published_on_behalf_of_the_chartered_institute_of_marketing_by_butterworth_heinemann_1993_1996_printing> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/3901185573#Agent/published_on_behalf_of_the_chartered_institute_of_marketing_by_butterworth_heinemann> ; # Published on behalf of the Chartered Institute of Marketing [by] Butterworth-Heinemann
   schema:workExample <http://worldcat.org/isbn/9780750620215> ;
   umbel:isLike <http://bnb.data.bl.uk/id/resource/GB9661081> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/35277229> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/3901185573#Agent/published_on_behalf_of_the_chartered_institute_of_marketing_by_butterworth_heinemann> # Published on behalf of the Chartered Institute of Marketing [by] Butterworth-Heinemann
    a bgn:Agent ;
   schema:name "Published on behalf of the Chartered Institute of Marketing [by] Butterworth-Heinemann" ;
    .

<http://experiment.worldcat.org/entity/work/data/3901185573#Series/marketing_series> # Marketing series.
    a bgn:PublicationSeries ;
   schema:hasPart <http://www.worldcat.org/oclc/35277229> ; # Retail marketing plans : how to prepare them, how to use them
   schema:name "Marketing series." ;
    .

<http://experiment.worldcat.org/entity/work/data/3901185573#Series/the_marketing_series_professional_development> # The Marketing series. Professional development
    a bgn:PublicationSeries ;
   schema:hasPart <http://www.worldcat.org/oclc/35277229> ; # Retail marketing plans : how to prepare them, how to use them
   schema:name "The Marketing series. Professional development" ;
    .

<http://id.loc.gov/authorities/subjects/sh2008107431> # Marketing--Planning
    a schema:Intangible ;
   schema:name "Marketing--Planning"@en ;
    .

<http://id.worldcat.org/fast/1010240> # Marketing--Planning
    a schema:Intangible ;
   schema:name "Marketing--Planning"@en ;
    .

<http://id.worldcat.org/fast/1096067> # Retail trade
    a schema:Intangible ;
   schema:name "Retail trade"@en ;
    .

<http://id.worldcat.org/fast/870196> # Communication in marketing
    a schema:Intangible ;
   schema:name "Communication in marketing"@en ;
    .

<http://viaf.org/viaf/124248697> # Chartered Institute of Marketing.
    a schema:Organization ;
   schema:name "Chartered Institute of Marketing." ;
    .

<http://viaf.org/viaf/27154890> # Malcolm McDonald
    a schema:Person ;
   schema:familyName "McDonald" ;
   schema:givenName "Malcolm" ;
   schema:name "Malcolm McDonald" ;
    .

<http://viaf.org/viaf/63222575> # Christopher C. S. Tideman
    a schema:Person ;
   schema:familyName "Tideman" ;
   schema:givenName "Christopher C. S." ;
   schema:name "Christopher C. S. Tideman" ;
    .

<http://worldcat.org/isbn/9780750620215>
    a schema:ProductModel ;
   schema:isbn "0750620218" ;
   schema:isbn "9780750620215" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.