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Retail marketing strategy : planning, implementation, and control

Author: A Coskun Samli
Publisher: New York : Quorum Books, 1989.
Edition/Format:   Print book : EnglishView all editions and formats

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Document Type: Book
All Authors / Contributors: A Coskun Samli
ISBN: 0899302491 9780899302492
OCLC Number: 17413722
Description: xix, 353 pages : illustrations ; 25 cm
Contents: Preface: A New Era in Retailing Introduction: An Overview of Retail Marketing Strategy Development and Implementation A Theory of Retail Competition Major Trends in Retail Population Intermarket Shopping Patterns Downtown Versus Shopping Centers Market Potentials and Feasibility Consumer Behavior and Retail Marketing Strategy Development Heterogeneity of Markets and Segmentation in Retailing Alternative Retail Marketing Strategies Store Image Definition, Dimensions, Measurement and Management Management Versus Customer Perception of Image Congruence Between Store Image and Self-Image Promotion and Retail Marketing Strategy Merchandise Mix Planning Management and Control Retail Pricing Strategy The Store Loyalty Concept; Dimensions and Measurement Retail Information Management Systems (RIMS): A New Tool for Successful Retailing Control Function in Retailing Future Outlook and Areas of Further Exploration Appendix Bibliography Index
Responsibility: A. Coskun Samli.


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"Samli provides an academic rather than a practical day-to-day approach to retailing, and his book may help move retailing toward the mainstream of academic research and interest. A major focus of Read more...

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