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Retail marketing

Author: Gary Akehurst; Nicholas Alexander
Publisher: London : Frank Cass, 1995.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Gary Akehurst; Nicholas Alexander
ISBN: 0714641758 9780714641751 0714646490 9780714646497
OCLC Number: 34474359
Notes: "First appeared in The Services Industries Journal, 1984-95"--Title page verso.
Description: xii, 238 pages : illustrations ; 22 cm
Contents: The status of marketing in the UK service industries, Graham Hooley, Donald Cowell; problems confronting UK retailing organisations, Gordon E. Greenley, David Shipley; an empirical overview of marketing by retailing organisations, Gordon E. Greenley, David Shipley; the status quo of the marketing organisation in UK retailing - a neglected phenomenon, Nigel Piercy, Nicholas Alexander; the impact of new technology on services marketing, Nigel Piercy; customer service in retailing, Leigh Sparks; retail location at the micro-scale - inventory and prospect, Stephen Brown; the retail park - customer usage and perceptions of a retailing innovation, Stephen Brown; tenant mix, tenant placement and shopper behaviour in a planned shopping centre, Stephen Brown; elements of a franchise - the experiences of established firms, Jim Forward, Christina Fulop; retail buying in the United Kingdom, David Swindley; a comparison between Dutch and German retail price setting, Rene G.J. Den Hertog, A. Roy Thurik; shopping motives, Francis Buttle, Marilyn Coates; shopping motives constructionist perspective, Francis Buttle.
Responsibility: edited by Gary Akehurst and Nicholas Alexander.

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