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Retail strategy : planning and control

Author: David Walters; Jack Hanrahan
Publisher: Basingstoke : Macmillan, 2000.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This approach to retail strategy and implementation is structured around the key themes of planning and control. It covers all stages of retail strategy, including analysis, planning, implementation  Read more...

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Document Type: Book
All Authors / Contributors: David Walters; Jack Hanrahan
ISBN: 0333752341 9780333752340 033375235X 9780333752357
OCLC Number: 45329300
Description: xi, 436 pages : illustrations ; 26 cm
Contents: The environment of retail strategy; background to strategy - a review of recent and current approaches; operational management and strategy; performance evaluation - appraising strategic investment alternatives and developing operating budgets; performance management - planning and control; planning and control - financial and marketing perspectives; developing merchandise strategy; implementing and monitoring merchandise strategy; developing customer service strategy; implementing and monitoring customer service strategy; retail format and trading environment strategy decisions; implementing format and environment strategy; developing customer communications strategy; implementing customer communications strategy; human resource development; managing the supply chain; managing information in the retail value chai; retail strategy case studies - Freedom Furniture - deciding upon a future direction, Freedom Furniture - merchandise range review and decisions, Freedom Furniture - customer service decisions, Freedom makes an acquisition.
Responsibility: C.W. Walters and Jack Hanrahan.

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'A well written and realistic book.' - Dr Morgon, University College, Northampton

 
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