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Retailing: an economic view

Author: Douglas J Dalrymple; Donald L Thompson
Publisher: New York, Free Press [1969]
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Douglas J Dalrymple; Donald L Thompson
OCLC Number: 11773
Description: vii, 389 pages illustrations 24 cm
Contents: Introduction --
The study of retailing --
Retailing: an overview --
The structure of retailing --
Efficiency in the retail sector --
Organizing the firm --
Retailing and the entrepreneur --
Franchising --
The area structure of retailing --
Retailing and the consumer --
Retail organization --
Retailing and the employee --
Operating efficiencies --
Pricing --
Measuring price and markup elasticities --
Special issues in retail pricing --
Nonprice competition --
Merchandising control --
Space allocation --
Stock control --
Retailing: a macroeconomic view --
Retailing and the economy --
Retailing and the future --
Emerging trends in retailing.
Responsibility: [by] Douglas J. Dalrymple [and] Donald L. Thompson.

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