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Retailing and sport

Author: Rodney C Runyan
Publisher: [Bradford, England] : Emerald, [2009]
Series: International journal of retail & distribution management, v. 37, no. 4.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
The importance of the relationship between retailing and sports has grown tremendously over the past few decades, and not just in the U.S. and Europe. The 2007 U.S. Superbowl drew nearly 100 million television viewers in the U.S. alone, with millions more watching in other countries. According to FIFA, the 2002 World Cup soccer championships drew over 1 billion viewers world-wide. These are examples of events which  Read more...
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Rodney C Runyan
ISBN: 9781441620866 1441620869 9781848556331 1848556330
OCLC Number: 436212757
Notes: Title from PDF title page (viewed Sept. 10, 2009).
Description: 1 online resource.
Contents: Sports celebrity endorsements in retail products advertising / Karen E. Lear, Rodney C. Runyan and William H. Whitaker --
The effects of negative information transference in the celebrity endorsement relationship / Darin W. White, Lucretia Goddard and Nick Wilbur --
A comparison of four strategies to promote fair trade products / Shih-Mei Chen and Patricia Huddleston --
Defining brand values through sponsorship / Nicholas Alexander --
Delineating the outcomes of sponsorship : sponsor image, word of mouth, and purchase intentions / Rodoula Tsiotsou and Konstantinos Alexandris --
Consumer-brand relationships in sport : brand personality and identification / Brad D. Carlson, D. Todd Donavan and Kevin J. Cumiskey.
Series Title: International journal of retail & distribution management, v. 37, no. 4.
Responsibility: guest editor, Rodney C. Runyan.

Abstract:

The importance of the relationship between retailing and sports has grown tremendously over the past few decades, and not just in the U.S. and Europe. The 2007 U.S. Superbowl drew nearly 100 million television viewers in the U.S. alone, with millions more watching in other countries. According to FIFA, the 2002 World Cup soccer championships drew over 1 billion viewers world-wide. These are examples of events which drive the sales of related products such as team apparel and even electronics (e.g. televisions), which are sold to the public through retail outlets (in different channel forms). S.

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Linked Data


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