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Retailing Triumphs and Blunders : Victims of Competition in the New Age of Marketing Management.

Author: Ronald D Michman; Alan J Greco
Publisher: Westport : Greenwood Publishing Group, Incorporated, 1995.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Michman, Ronald D.
Retailing Triumphs and Blunders : Victims of Competition in the New Age of Marketing Management.
Westport : Greenwood Publishing Group, Incorporated, ©1995
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Ronald D Michman; Alan J Greco
ISBN: 9780313035746 0313035741
OCLC Number: 923554259
Description: 1 online resource (277 pages)
Contents: ""Contents""; ""Preface""; ""Acknowledgments""; ""CHAPTER 1 Department Stores: Dinosaurs and Champions""; ""CHAPTER 2 Mass Retailers: Gone Are the Days""; ""CHAPTER 3 The Old Five-and-Dime: An Endangered Species""; ""CHAPTER 4 Supermarkets: Competitive Victims""; ""CHAPTER 5 Discounters: Challengers and Warriors""; ""CHAPTER 6 Specialty Clothing Stores: Battling the Giants""; ""CHAPTER 7 Home Improvement Centers: A New Powerhouse""; ""CHAPTER 8 Hamburgers: Gold in Those Hills""; ""CHAPTER 9 Hotels: Adventures in Lifestyle Market Segmentation""; ""CHAPTER 10 Credit Cards: The Plastic Wars"" ""CHAPTER 11 In- Home Shopping: Retailing Without Walls""""Selected Bibliography""; ""Index""

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