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Rethinking marketing : towards critical marketing accountings

Author: Douglas T Brownlie
Publisher: London : Sage, 1999.
Edition/Format:   Print book : EnglishView all editions and formats
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This volume on marketing as a field of study, research and practice proposes ways forward for the discipline and profession. The contributors cover issues in contemporary marketing, including:  Read more...

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Additional Physical Format: Online version:
Rethinking marketing.
London : Sage, 1999
(OCoLC)891451820
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Douglas T Brownlie
ISBN: 0803974914 9780803974913 0803974906 9780803974906
OCLC Number: 40757534
Description: xii, 273 pages : illustrations ; 24 cm
Contents: Marketing disequilibrium : on redress and restoration / Douglas Brownlie [and others] --
Postmodernism : the end of marketing? / Stephen Brown --
Commentary / Gibson Burrell --
From marketing to societing : when the link is more important than the thing / Bernard Cova --
Exchange, institutions and time / Luis Araujo --
Commentary / Robin Wensley --
Symbolic meaning and postmodern consumer culture / Richard Elliott --
It's a matter of time : the significance of the women's market in consumption / David Knights and Pamela Odih --
Commentary / Morris B. Holbrook --
Morality and the marketplace : an everyday story of consumer ethics / Robert Grafton Small --
Theory, ethical critique and the experience of marketing / William P. Hetrick and Hector R. Lozada --
Commentary / Peter Binns --
Commentary / Stephen Fineman --
Process of interprofessional competition : a case of expertise and politics / Päivi Eriksson --
On the idolization of markets and the denigration of marketers : some critical reflections on a professional paradox / Hugh Willmott --
Commentary / Michael Thomas --
Research, rhetoric and reality : marketing's trifid / Sally Dibb and Philip Stern --
Research in marketing : some trends, some recommendations / Gilles Laurent and Bernard Pras --
Commentary / Gerald Zaltman.
Responsibility: edited by Douglas Brownlie [and others].
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`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as Read more...

 
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